A button-up… with a built-in sunglasses cleaner?

Name: A button-up… with a built-in sunglasses cleaner?
Uploaded: 2025-01-06T19:23:29+00:00
Duration: 1 min
Channel: Nick Roccanti
Description: In this short promotional video, Nick Roccanti of Threadbird showcases a novel button‑up shirt that incorporates a hidden microfiber sunglass cleaner…

6 Jan 2025 · 1 min

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In this short promotional video, Nick Roccanti of Threadbird showcases a novel button‑up shirt that incorporates a hidden microfiber sunglass cleaner sewn into the inside corner of the garment. He explains that the shirt’s poly‑spandex blend isn’t suitable for cleaning lenses, so the built‑in cloth provides a convenient way to clean others’ sunglasses, positioning the wearer as the “most popular person in the room.” Roccanti frames the idea as an example of Threadbird’s “thinking outside the box” approach and invites viewers to contact the company for custom, creative product ideas.

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No. Here, let me take care of this for you real quick. There. All better. Nice and clean. At Threadbird, we're always trying to push the boundaries and be creative for our customers. A few years ago, we're working on some button ups for a client and one of our in house designers had this amazing idea. What if we added a sunglass cleaner to the inside of the button up? Because this is a poly spandex blend, it's not great for cleaning your sunglasses. So check this out here at the bottom when you flip it in. So it is hidden because it's on the inside corner, but it allows you to have a microfiber cloth to clean your sunglasses. You will be the most popular person in a room if you can clean everybody's sunglasses because it's built into your shirt. This is what thinking outside the box is all about. So, want to come up with some cool ideas, see what's possible? Reach out to us and we'll help you make something amazing.