Building a Brand? I’m Right There With You

22 Jan 2025 · 1 min
0:36

In this video, Nick Roccanti explains that he and his wife Rebecca launched their own resort‑wear brand, Palmerstyle, in late 2023. The brand is centered on self‑care and raising awareness for type 1 diabetes. They executed a soft launch in March 2024 followed by a full launch in August 2024. Nick emphasizes that running the clothing line gives him fresh, hands‑on insight into brand building, and he commits to sharing both the victories and the challenges he encounters, positioning himself as a fellow entrepreneur learning in the trenches alongside the audience.

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