📦 "New" is the Best Marketing Tool—But Can You Afford It? #investing #threadbird #marketing

Name: 📦 "New" is the Best Marketing Tool—But Can You Afford It? #investing #threadbird #marketing
Uploaded: 2025-02-25T13:55:41+00:00
Duration: 39 s
Channel: Nick Roccanti
Description: Brands that constantly release new products win because customers crave novelty. To fund this, liquidate dead stock even at a loss to free up capital for…

25 Feb 2025 · 1 min

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Brands that constantly release new products win because customers crave novelty. To fund this, liquidate dead stock even at a loss to free up capital for new development. New is the best marketing tool if you can afford the inventory turnover.

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Designs are getting better, they're growing, they're understanding their niche better and what their customers actually want. And so it is so important that you're also freeing up the capital to put out the new products. And customers always want new, right? They've had it for a long time. They're always looking for the newest thing. New is the best marketing tool. If you can look at your dead stock, the stuff that sales are dropping off, even if you're not going to make a profit off of it, whatever the last inventory is, if you could sell it off and get your money back and then reinvest that into the new products that your customers are actually going to want.