52:50

In this episode of Business with Chronic Illness, host Nikita Williams interviews emotional‑intelligence coach and suicide‑loss survivor Amanda Guin. The conversation opens by questioning whether entrepreneurs with chronic illness are allowed to grieve while running a business. Amanda shares her personal trajectory—diagnosed with endometriosis, the loss of an infant daughter, a miscarriage, the birth of two surviving children, and the suicide of her husband—highlighting how each trauma intersected with chronic physical pain. She explains why the word “coping” feels stagnant and proposes reframing to “exploring” healing, a linguistic shift that encourages active inquiry rather than passive endurance. Drawing on her academic background (MPH, doctorate in traumatology counseling, research on military suicide) she outlines the APPLY framework (Acknowledge, Purpose, Love, Impact) as a cyclical process for moving through grief. Practical tools discussed include prayer, hot yoga, Pilates, somatic breathwork, and brain‑health insights (hippocampus, amygdala). Amanda describes how her lived experience informs her coaching business—emphasizing empathy, patience, self‑awareness, and values‑driven decision‑making—while acknowledging the challenges of balancing emotional work with business logistics. The dialogue also touches on the distinction between “big T” (life‑threatening) and “little t” (subjective) trauma, the limits of DSM classifications, and the importance of allowing duality of emotions. Amanda announces upcoming projects: a book titled Happiness Is a Facade and plans to integrate Pilates, yoga, and breathwork certifications into her practice. The episode concludes with actionable advice for listeners: grant yourself permission to grieve, celebrate small wins, adapt to change, and use the APPLY cycle to navigate ongoing loss while building a sustainable, purpose‑centered business.

Chapters

More from Nikita

46:24
youtube.com

How She Built a full-Time Income with 5-10 Hours a Week (No Ads, One Platform) | Tracy Beavers

3mo ago
57:19
youtube.com

How to Adapt Your Business Model When You're Living With Chronic Illness | Laura Reeves

3mo ago
54:08
youtube.com

How to Build a Business Around Your Capacity (Not Market Demands) | Gwendolyn Young

3mo ago
50:02
youtube.com

Why Decluttering Your Space Heals Your Business Decisions | Alison Kero

4mo ago
51:12
youtube.com

Burnout is Not What You Think: The Truth About Chronic Stress

4mo ago
0:24
youtube.com

Burnout Is a Message more than a diagnosis

4mo ago
40:47
youtube.com

How Your Caregiving Experience IS Business Training (Stop Undervaluing It) | Julie Cole

5mo ago
52:48
youtube.com

You're Not Late: Building Your Dream Business at 51 with Rheumatoid Arthritis | Janet Diaz

5mo ago
12:25
youtube.com

The Quiet Transitions Nobody Talks About in Business

6mo ago
46:45
youtube.com

Why Short-Form Content Is Burning You Out (And What to Do Instead) | Isabella Sanchez Castañeda

8mo ago
6:11
youtube.com

Adapting Business Strategies for Chronic Health Challenges- What's new in 2026

9mo ago
See all content