How to Be Lucky in Business and Life: 4 Science-Backed Principles - Nir And Far

11 Dec 2025 · 7 min
Episode

11 Dec 2025 · 7 min

0:00

This podcast episode (an AI rendering of a Nir Eyal article) argues that luck is primarily a mindset that can be cultivated. Drawing on long-term research by psychologist Richard Wiseman and sales research by Joel Laban (LeBon/Laban), it presents four science-backed principles—create and notice chance opportunities, use intuition for decisions, form positive expectations (self-fulfilling prophecies), and adopt resilience—to help entrepreneurs and salespeople "make their own luck." The episode also summarizes a "luck school" intervention and gives practical steps (disrupt routines, meet new people, trust hunches, set ambitious goals, reframe failures) businesspeople can practice.

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