Preview episode in which Nir Eyal (author of How to Build Habit Forming Products) introduces the podcast, outlines its focus on building habit-forming products and helping listeners "unhook" from unhealthy habits, and invites listeners to subscribe and share. He says future episodes will include expert interviews, productivity and lifestyle tips, and research-based insights for building better businesses and healthier habits.
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Hi everyone. I'm Nir Eyal, author of the Wall Street Journal bestseller How to Build Habit Forming Products. A few years ago, I wrote Hook to help people like you, people busy making products to improve the lives of their customers and users. But I also wrote Hook to try and make sense of why some products that we use are so damn good at keeping us coming back. It seems our days are increasingly occupied with products and services like our iPhones, email, and Facebook accounts that are so good we can't seem to stop using them. So this year I decided to bring my research and insights to this podcast. I'll explore not only how to build products that move people, but also how to make sure we can put technology in its place. I'll be sharing my productivity and lifestyle tips as well as secrets I've gleaned from some of the best behavioral designers in the business. This is a show for people who want to hook people with healthy habits as well as those looking to unhook from unhealthy habits. Here I'll be talking with experts as well as sharing my latest thoughts on building better businesses and living better lives. Please subscribe now and you'll get more in the first episode. Also, I'd really appreciate if you could share this new podcast on social media. That would be a huge favor and I thank you in advance. Looking forward to talking with you soon.
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