Why People See Problems Where There Are None - Nir And Far
11 Dec 2025 · 1 min
Nir Eyal explains prevalence induced concept change, a bias where people see problems that don't exist. David Lavari's research shows exposure changes threat perception. The fix: intentionally embrace discomfort and focus on progress-oriented stories to expand your tolerance for risk.
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Hi, I'm Nir Eyal and this is the near and Far Podcast. This podcast is about business, behavior and the brain. On this show, I do a few things. I read quick articles I've written about topics shaping your behavior. I interview authors of books I enjoy, and from time to time I devote episodes to answering your questions. If you want to ask me a question, visit the podcast page on itunes, go to Ratings and Reviews, and ask me a question. By leaving a review, I promise to read it and possibly include your question in future episodes. So please ask me anything now. Enjoy the episode and for more, you can always Visit me@nearandfar.com.
Why people see Problems Where There Are None By Nir Eyl Narrated by Johnny Heller Our baseline dissatisfaction is what motivates us, but we must harness it correctly. Do you often experience a strange malaise, that feeling of blondness you can't quite explain? The good news is you're not alone. You may be surprised to learn that although people don't often admit it, everyone's default state is dissatisfaction. It's how we evolved. Our inclination to be dissatisfied made our survival more likely. If our ancestors had found perpetual bliss, they likely wouldn't have worked to create the inventions that make modern life possible. The never ending drive for more and better pushed us to invent, create, and improve. However, while human progress has changed daily life dramatically, the vestige of our drive to escape discomfort is a hard to shake feeling that nothing is ever good enough. Our expectation of a high level of comfort has considerably reduced our tolerance for discomfort. We see problems where there aren't any, effectively imprisoning ourselves in an ever shrinking comfort zone. That tendency to see problems where there are none is called prevalence induced concept change. To unstick ourselves from that comfort trap, we have to learn to see the world clearly and build a tolerance for risk taking. And to do that, we must recognize the phenomenon of prevalence induced concept change and use it in our favor. Training for Threats I first heard the term prevalence induced concept change, also known as problem creep, in Michael Easter's book the Comfort Crisis, although it was originally coined by Harvard psychologist David Lavari. Through his studies, Lavere discovered that humans constantly adjust expectations. We don't see our situation accurately, which is why we tend to see problems that don't exist. In a study, Livarrie asked participants to pinpoint threatening faces among a sequence of 800 different human faces that range from very intimidating to completely harmless. After the 200th face, he began showing fewer threatening faces. Unbeknownst to the study participants, yet Rather than identifying fewer threatening faces, participants began to identify neutral faces as threatening. In other words, people can be trained to expect threats where there are none. Our expectations create our reality. Though lavarrie's experiment was conducted in a lab, it's not a far leap to use his findings to understand that people can be conditioned to see situations in a certain way based on their experiences. If you've come to expect people to be cruel and conniving versus kind and caring, you're likely to view and treat others accordingly. If the news you consume is full of stories of war, violence, and hate, you may begin to see the world inaccurately. Problems as Motivation Prevalence induced concept change means we're inclined toward dissatisfaction. But what if we took this tendency and used it to help make the world better? What would happen if we focused on stories of hope, progress, and improvement rather than spending our time and attention on what the traditional news media wants us to worry about? Humans have a knack for overcoming tough situations if we believe we can. As Dr. Marcus Elliott, a physician and sports performance expert, told Easter in the Comfort Crisis, I believe people have innate evolutionary machinery that gets triggered when they go out and and do really hard things. These challenges allow us to discover our extensive potential and let go of the fear and anxiousness we have when we stay in our comfort zones. In fact, Easter says, various cultures and religions throughout history have some physical nature based rite of passage that challenges the mind, body and spirit in order to improve the knowledge, skills, confidence and experience of the person who undergoes it. For example, young Aboriginal men would go on a six month solo stint in the Outback and if they survived, return more capable. By challenging ourselves, we expand the boundaries of our comfort zone and embrace our potential for self improvement. Humans have evolved to overcome obstacles. It's healthy for us to experience discomfort. The dissatisfaction we all feel can be used as rocket fuel to make our lives and the lives of others better. By putting our problems in proper perspective and leveraging our inherent drive for improvement, we can live the kind of lives we're proud of.
Thanks for listening to this episode of the near and Far Podcast. You can always find more at my blog, near and far.com and don't forget, if you have a question you'd like me to explore in a future episode, leave me your question. The form of review for the podcast on itunes.