The Identity Loop That's Keeping You Out of AI (And How to Reverse It)

Hello, hello. How are you all today? Welcome in. Good to see you all. It's a big day. Hello, hello. I actually was testing out some, some AI systems that I have competing with each other, and I think I uncovered why for the last like couple weeks a new alert came up. So I use Whisper Flow, as many of you probably do. It's so helpful. Uh, and I have recently, every time, even when I'm not starting a meeting, when I'm about to do like a webinar or recording, it pops up and it's like, would you like to start note-taking? And I'm like, yes. Um, I like note-takers that are just for me, right? Like that are in my own private, they're not really like they're stored locally. Um, it doesn't show up in my, you know, Zoom or meeting that says, hey, I'm a note-taker for Noelle. I like these. Anyway, and so I'm like, sure. But what I realize, I'm doing this on my Neo, uh, my Apple Neo. Um, this is, uh, you're gonna hear more about how you, some of you can get a free one with our new, our new offer. Um, but I have a, a Neo and it is not built to be running Zoom and Teams and Google Meet and Whisper Flow note taker. So I turned it off and it seems to be much better now. So I'm not gonna turn it on, as tempting as it is, because they pull you right in. Would you— a meeting detected, would you like me to help? I'm like, yes. So I'm gonna go ahead and I think I can close it out. All right, there we go. Hello, Hilda, welcome, welcome. Hi, Renee, Dan, Nitin, thank you for being here. Kim, what is up, my friends? We have lots of people. What's up, Andy? We have lots of people here. Uh, feel free to join us on camera if you'd like, though it is not required. I know some communities are like If you're not on camera, I mean, I want you to be comfortable. Um, I just think it's cool that you're here. Uh, and it also gives you an opportunity to hopefully get a chance to hang out with people, um, towards the end of today. But today we're launching a new thing. This is our first session related to the new campaign that we just launched in the AI Leadership Institute. And this is what happens to me. I get consumed. I get an idea and I am consumed by this idea. So a couple weeks ago, I knew I wanted to do something for, um, you know, Q4, uh, an opportunity for me to engage with my clients and give them gifts and shower them with a bunch of value before the end of the year. Uh, and I got this idea and I'm sitting on the couch with my husband and we're talking about it and I'm like, I have this idea. And it's like what kept coming to me was like this Ready Player One vibe. I don't know if you know Ready Player One. If not, you definitely should go see it. Um, but it's all about like, you know, this guy who created this space. And then he, you know, I don't know, spoilers if you haven't seen it. But anyway, um, he has an avatar and he gives away these keys. Anyway, so I had this vision. So if you look at some of the ads that are running right now, if you start to see my face and I look like I'm in this like shroud thing, that's, that's the vision I was going for. I didn't try very hard, um, because in order for it to meet the qualifications of my mind, it the bar was not very high, but, um, but I had a lot of fun building it. And I think that's half the battle. And what we're gonna talk about today is just, you know, knowing enough about yourself to understand, um, you know, what, what is fun, what is exciting, how do you align with, you know, things that you enjoy doing every single day. Um, and so this is an example of that. Now, uh, a few weeks ago we decided to, Or I decided to name the campaign, um, Unlocking AI, but I couldn't figure out like how do I integrate it with keys and all that. So I'm just thinking about it nonstop. So I ended up coming up with this concept of 7 Keys. Y'all know I like alliteration. I like, you know, sequences of things. So, uh, 7 Keys, 1 Door, which we're unlocking on October 1st. But if you are in our new community, which you'll get a chance to join, it's a dollar. Ask me why one day, why I do this, why I charge people a dollar. I will tell you that it is an incredible opportunity for me to just find out if you're a real person and cool and nice and willing to pay a dollar for massive amounts of value that I'm gonna give. Um, so it's less about you, you know, that, that dollar's not going to change my life. You know, I, well, I'll, you know, top out at like $300. That dollar's not gonna change my life. However, it just very well might change your life. You will get into this community, you'll meet people, um, that are just amazing, doing amazing things. Um, and we are gonna all be driving towards what is it that we can unlock, not only in Q4, but really in the coming year. I know I don't wanna scare y'all, but like, 2027 is coming. Winter is coming. The year is right here. And, uh, I wanna give you as much as I can. Um, in order to prepare you for, for what 2027 can be. And, uh, so I'm excited about it. I'm excited to, to share with you what I've learned and what's working for me. Um, but also give you an accelerator, uh, for your success that will start literally immediately following our challenge. So we are gonna be running a 3, 4-day challenge, a 4-day challenge, um, coming up in September. So we got a long way. You're gonna hear me talk about this nonstop. Um, so we have a challenge coming up in September that is September 28th, but it is not a typical challenge where I scream from the rooftops, anyone can join, and I charge you, you know, $20 to join and $50 or $99 for a VIP. It is all VIP, but the only way to get into VIP is through this $1 investment. The other thing is that Skool, our platform of choice today for this community, um, the Skool platform has created a new opportunity for you all. to say you like being here and provide reviews. And so the only way for you to provide a review is if you actually buy something from me. So that is the other side of my motivation is if you pay a dollar and I give you massive value, hopefully you'll be like, man, Noelle's cool. And you'll wanna share it with people. So that is my hope at the end of the day that we just, you know, bring as many people into the fold of what we're all learning on our own and together. Um, and I think it would just be such, such a valuable, Um, you know, it's already, it's one of, it's my favorite place to hang out on a Friday. Many of us feel the same way. Um, but for goodness sakes, there's a lot of people who don't have a community like this. And so I'm really, really excited, um, about that. Okay. Let me close this out. Um, I am gonna start with a tiny little bit of, um, I'm gonna change the vibe a little bit because with these keys, there is some work we have to do. There are a couple of themes that we're gonna run through over the course of the next 7 weeks together.

Mm-hmm.

Every Friday, I'm going to be releasing this key. My hope is that you will actually be in the community because you are going to get access to now today. If you want a screenshot and all that, you you're hap hap go for it. But the deck, the assets, the tools, the resources—all of that is not available in I Love AI. You have to go to the key holder community and the one that's a dollar. You have to go there and you'll get all the resources. We've already launched Key One. As a matter of fact, it's soon. About ten of you just joined, so thank you. So, and I could tell because there's a cool sound that happens in school. It's like cha-ching. And so, even though it's only a dollar, it was like cha-ching, cha-ching, cha-ching. Like beautiful, beautiful music. But more importantly, it means that you'll get access to immediately following you signing up. You will get access to the first key. That first key is a video I created just for you in order to really figure out what you're going to focus on and focus. Is the secret sauce when it comes to building AI successfully, meaningfully, profitably? It's focus. So many organizations, and I'm talking big companies, companies that should know better, are so scattered in their approach to AI that they cannot, um, deliver value, right? They cannot accurately move the needle in places that they want to. And so, uh, that's the first key, is I really want you to get clarity Um, on, on what you wanna focus on. Now let me go into, I'm gonna just share my screen. So if you are in the, uh, Keyholders community, you'll get access to all the resources today. If you're not, that's okay. You don't have to be. You will still get a chance cuz you're in I Love AI. You'll get to be on this call, you'll get to learn, but you won't get all the cool stuff that I'm building for, for everyone along the way. And hopefully a dollar isn't gonna, um, you know, Break the bank, as they say. I do encourage you though, like I said, to just mention it to people. Like if you want, if somebody you know has been thinking about AI or someone complains about AI, this will be a great opportunity for them. So feel free to share it. Welcome everybody. So glad to see you all. Okay, I'm gonna share my screen. I hope we'll see what happens. Let's see. Let's see. All right, I can't tell, so I'm just gonna share and see what happens. I hope it is. Oh yeah, there we go. So I'm. Back in the beautiful world of gamma. I don't know why I just decided to do it. I'm gonna go ahead and move this over so you all can see. I can see some of you. Welcome. All right, so today, so key number one is clarity. I'm actually, for those of you who have who just joined and haven't had a chance to go through that process, I'm going to explain it in very quick terms, and then we'll spend the rest of today talking about key number two, which is identity. Both things need to be locked in before you can really start building responsible, profitable AI at scale or helping other companies to do the same. So that is what we are here to do. Um, key number 1, clarity, already unlocked. You unlock it the second you open it. You'll get it in your inbox. It will then point you to our school community in the classroom. And I hope you watch the video. Everyone who's watched it so far, or I shouldn't say that, the people that have watched it and loved it have sent me really nice like messages and been like, oh my gosh, I loved it. That was so cool. So, uh, I hope you will take 'em. It's only 10 minutes long, but in my opinion, it's one of the most important decisions that you can make is where are you going to focus your use of AI? And then just the next 3 months over the next quarter, because you can, if you focus, you can move the needle, right? You can move the metric that you're going after, whether it's revenue or time savings or, uh, social impact, right? Whatever that lever is, you can choose to move that in this period of time if you focus on it. That means, and y'all know it's going to be hard for me to say this, you have to say no, right? Everything else that is not behind the door you pick, everything else you'll have to say no to. Um, and I'm, you know, the second I say something like that, I put it on a piece of paper, I show it in a deck, the world decides to test me. So right now I am being tested with things that are not in alignment of what I want to do. And I really wanna help these people, but it's not in my door. So I'm gonna share with you that exact story as we, uh, as we move along today. But let's take a quick look back at key 1. So the key opened up 3 different doors. The idea behind clarity is that you pick a lane. It doesn't mean it's the only lane. It just means for a period of time, call it 7 weeks, call it a quarter, call it a year. Even, right? But for a period of time, you focus only on this area and everything else you let be someone else's door. You let someone else worry about. So really quickly, for those of you who don't intuitively know what these words mean or these doors represent, the first door is reach. It by far right now is leading the pack. Almost everyone, uh, that is in our community and has done their homework has moved in the direction of reach. And that's usually Because of something I tell people all the time, you know, you can be the best. I mean, I'm, I feel like I'm pretty good at what I do, but I still walk into rooms and no one knows who I am. Not even like one tech person is like, oh my gosh, I saw you on LinkedIn. Oh, we're friends. Like no one. I, and I'm super introverted in those spaces, right? I like, that's why I like doing keynotes, cuz at the beginning of the day I do a keynote. Now everyone knows me and it's so much easier to be nice and have fun and talk. But when no one knows me, I'm like, I don't even, I right now I'm getting a little sick to my stomach. I like do not like walking into rooms where no one knows who I am. And I'm now what, having to like prove myself in like 30 seconds and make, I have to convince them that I'm worth talking to. Like literally 8th grade comes rushing back. Like it's awful. Um, so Reach is my gift over the next 7 weeks to those of who, of you who are on that path of like, how do you actually allow your reputation to precede you in every conversation you're in? And so I'll give you very specific tools and resources to get there. And of course, that's gonna lead up to our big announcement that's happening on September, uh, 30th. Wait, 30 days has September. Yeah, September 30th. So the la— right before October 1st. October 1st, we're doing a massive campaign that's gonna go public, but for you all, uh, we're doing a sneak peek on the 30th at the end of our challenge. It's gonna be really fun, but that will share with you kind of what I've been working on to really accelerate reach. Delivery ends up being around like, now you've got customers, how do you serve them at the highest level? And with artificial intelligence, there is a mechanism that you can use where you literally produce an AI workforce that accelerates and amplifies all the work you do. Before, I've talked to many of you on calls and we're like, oh my gosh, do you remember the days where it took 5 people 3 weeks to create deliverables and create documentation and be able to create PowerPoint decks and get ready for meetings. Like, so much of our lives were wasted. So delivery is really how do you serve at the highest level and leverage AI tools to deliver at that level faster than you've ever been able to do it before. And some people, some of us are in that stage, right? We can't really— we don't necessarily want to reach out to people unless we've got our delivery stuff locked in. I don't know. I'm one of those people who I reach out first and build delivery after. I like building planes while flying them. Who wants to do that? Um, but I'm one of those people where I'm like, I got this. We'll figure it out along the way. I think Renee, um, and Eric, I see you, you know, not like some of us are that way, but I have empathy. So that's why we have 3 doors. The final door is the door all of us will ultimately need to walk through, which is how do we just not spend our day copying and pasting things from spreadsheet to spreadsheet, creating Airtables and like all the operational stuff, managing our inbox, managing our calendar, returning emails, uh, going after sales follow-ups, like all of this stuff. It is not a good use of our time. Like we are here to do something that's in alignment with what we love to do. Now, some of you love this, but it's probably not your core competency in the business. It's what, it's not what drives revenue. Operations is typically. the needed activity, 15% of your time, maybe longer, maybe 15 hours a week in my case. Um, but a chunk of your time is dedicated to doing this work just to keep the wheels turning so that you can deliver at the highest level for your clients. So we're gonna talk about how to use AI, and some of you know, you know, we have platforms for this. We have a new accelerator coming out that's going to literally, you get to pick your path. Um, and execute on it. So that is key number one. The most, the, the homework assignment was to pick a door. Do you want to, over the just the next 7 weeks, do you wanna focus on reach, meaning getting in front of more of your ideal customers so they say yes and you drive more revenue? Or would you like to work on delivery, making your existing company, companies that you're working with, your existing clients happier than they've ever been, giving them higher levels of value than you've ever been able to do before?

Mm-hmm.

Or maybe you just wanna get rid of the nonsense in your day, the management of emails and calendar. And so even social media posting and, you know, like contracts, accounts payable, accounts receivable, all of the operational components of your business. How do you maybe get that, um, use AI to help you manage that at scale? So you just gotta do it right now. If you already chose your door, or based on my description, you know what that door is.

Mm-hmm.

Go ahead and drop it in the chat so I can see what you all are thinking. I know some of you have already done this homework, so hopefully you won't mind throwing in your answer. Absolutely love it. You'll see. Oh, delivery. Love it. Love it. Oh, great, Allison. Awesome. I'll see you in there. There definitely is a replay in the school community. So when you join, you'll get that 10-minute— I just did a rough version of it, but you'll get a much more deeper dive. Awesome, awesome, awesome. So yeah. Oh, I mean, I feel like oh yeah. So it's it's kind of even. We got some delivery. We got some reach. We got some delivery. So I like it. I like it. But either way, like I said, depending on where you are in your business, one of these things is going to be hurting you more than the other. Oh, I sounded like Sesame Street right there. So one of these things are gonna hurt you more, and that's where I want you to focus because. Once that becomes less painful to you, you get to do more of what you love and more of what you love is gonna drive growth in your business or growth in your brand or growth even in your role at a company. So really, really excited. Um, hi Hilda. Awesome. Great to see you. Amazing. I know, Joe, it's hard. It's hard. Sometimes we wanna do all of it, but, um, focus is the key, right? Any, uh, strategic leader, as you as well know, like focus is necessary. I, I, I think I mentioned in the training, I'm like, you can try to to do all 3, but all that will do is create you a massive to-do list you probably won't go after cuz it'll be overwhelming. Like if you try to be, you know, try to do all your outreach at the same time as optimizing your delivery at the same time as optimizing your operations, it's just too much. So pick a lane. You don't have to stay there long. As soon as that wheel is turning, pick another lane. Um, this is like niche selection. If any of you have ever started a business and they're like, pick a niche or pick a niche to be in. Um, I will tell you, every single time I go through niche selection in a business idea I have, I go like this. I just pick one. 'Cause the reality is, is it doesn't actually matter because I wanna serve everybody. But if a message serving everyone serves no one, so I have to pick somebody to talk to. In your case, I picked you all. So thanks for being here. All right, awesome. So that is key number 1. Now today, and, and that key was clarity, right? So The power and importance of getting clear. And there's so much confusion out there in the marketplace right now. Um, so many people saying they know what they're talking about. As a matter of fact, I think I told the leadership group yesterday, um, I had a client call me and say to me, uh, we have a problem. Um, we sold a solution to a client. We've done 2 iterations of that solution, and the client hate— is unhappy. We have not done a good job and we need someone to save us. And I was like, welcome to the world, right? Everyone who oversold, who sold out over their skis, who said, yeah, yeah, I can build AI for you. Their moment of truth, their reckoning is coming. And that's why what we do here in our community is we are builders, right? We put our fingers on a keyboard, we do stuff. We don't necessarily need to be engineers, which is what we're gonna talk about today, but we definitely have to be people willing to do the work. Most people are talkers. We are a community of doers, and so that clarity, though, of understanding who you are is so so important. But today we do have a special guest. Oh, I flipped right by it. We have a special guest. So I last week wanted him to speak, and then I forgot. Are you ready, Eric? Are you ready? So this is you. This is you. So, and hopefully it's in alignment because I got a chance to work with Eric. I got a an early, um, release version of his new book. I got a chance to write the foreword. I absolutely loved it. And it literally was talking to this kind of clarity challenge that I'm seeing in these companies where they're realizing that they got all caught up in enthusiasm, but something is missing. And so, um, when I read this book, I don't wanna do any spoilers, uh, but it was, it really spoke to what I'm seeing echoed in every company that I'm working with. And that's kind of what I, what I shared in, in the foreword as well, but would love to, um, Um, Eric did some really cool stuff that is, is kind of breaking the mold, I think, of what it means to publish. We have some publishers in the house, some authors in the house. I think you all will get a really big kick out of, um, not just the work itself, but also the journey that he chose in getting that to market. So Eric, if you would be up for sharing with us for, you know, 10, 15 minutes, just give us a little bit of your journey, um, what you did and of course how you did it.

Absolutely. So, you know, one of the things before I, share it is, um, you know, one of the things I love about AI now is like you almost have like a, you know, a companion. And I was actually looking for more work, and as a consultant, some of the companies are like, oh, can you put together a resume? And I haven't done that in years. So working with chat, you know, with Claude actually going back and forth, you know, I'm telling him my stories of my life, and he was like Oh, you know, your whole career is about finding blind spots. And I said, absolutely. And it just dawned on me, like, that's the book I want to write because I've had several ideas about different books. So, of course, when I was writing the book, how many of you have, you know, read a business book and like 6 months later, you know, it's like changed your life or changed your world and how you're looking at things, but then 6 months later, you kind of like close the book, You forget about it. You know, I wanted something that would sort of keep on living. So I created this platform called the Living Book, basically. And the name of the book is The Blind Spot Advantage because most of my career, or if not all, has been going into companies and finding their blind spots where— and a blind spot is that a company is maybe focused on fixing something, but they're actually fixing the wrong thing. Because somebody up high says, hey, you know what? Our marketing isn't working because our revenue's not increasing. And so everybody starts on that path from the company to do that. And before you know it, they've spent 6 months trying to figure that out. It's still not fixed. So then usually if I've gone in, I'm sitting there listening to everybody and I'm like, is that really the problem you should be fixing? Maybe it's this or this or this. And oftentimes, I don't know if any of you have been in meetings You get this feeling of like something doesn't feel right, and a lot of times people are afraid to raise their hand and say, "You know what? Are we really solving the right problem?" So that's what the book is about. But I didn't want didn't want to just write a regular book. I wanted to create sort of this living platform that sort of lived on. So if I can share, I can share my screen. Oh, I don't. I can't hear you.

I was just saying the alert came up and I accepted it, so you may go.

Oh, okay.

Thank you. It should work now.

So let me share. Here we go. Share this. So I think you guys can all see this, correct?

Yes. Okay. Well, it's loading right now, so I don't know if anyone else sees it earlier, but Okay, should be the dashboard that you, you see right now. If you see it, just throw a thumbs up in the chat so we know. Ah, there it is. Thank you.

Okay, good. Great. I'm gonna move everybody over too because I can't see anybody, just in case somebody's raising their hand or smiling. So, uh, when you sign up for the book, Basically, you get to this dashboard which has the book. It also has an AI companion, Strategic Thinker. Basically, it has the whole framework of the book inside of an agent that lets you kind of work from your own company's blind spots as well. And then I also added a community because I'm a Mindvalley coach, or I was doing a lot of Mindvalley coaching. Actually, that's how I knew of Noelle, and I, one of my clients was doing a present, doing an AI conference that I was helping him put together. And I said, he's like, I need somebody big coming down to our meeting. And I said, I know exactly the person. And I put them in contact and everything has been, you know, wonderful. I know you're doing a lot, bunch of different things for him. So that's great.

Yeah, really cool.

Yeah, so I'm very excited. I'm working on his next one. So I'm excited about that. So the first thing you can do is, you know, you can go and click on the book. So this is the entire book in here, um, and of course Noelle graciously did the, uh, foreword for me. And not just that, she recorded the— recorded it as well. So I'm excited about that. Um, there's all different features in here that you would, you know, you would find. You can Increase the type size. You can change it if you don't like dark. You can make it light as well. You can change. This was something when I when the beta testers were looking, they were like, you know, I love the audio, but I want it to go faster. So, you know, you have this guide that you can go either slower or you can even go, you know, twice the speed. All the chapters are here that you can, you know, jump to and at. The end of each chapter is also an exercise that you can, you can fill out the exercise here. There's also coaching videos. So, you just read about what happens before the assessment. Urgency. And all of this was made with AI. I used a number of different tools, Claude, Claude Code. HeyGen for the videos, ElevenLabs for the audio. So a lot of it was, you know, handled that way. And then this is the advisor. So this is where you can kind of put your own challenge. So I can just, you know, paste something in here. And so you can see it'll start to work, but the way the framework works is it doesn't just sort of tell you what to do. It walks you through this, you know, the problem that you're having, and then starts to ask you questions because it really wants you to pull out, you know, help you pull out the answer as opposed to just telling you what's wrong. So I want to make this tool for like other consultants can use, teams can use, leadership can use as well. And so The other piece of this is there's a community as well. So being a Mindvalley coach, one of the things we always found was that when we're teaching, we have a community just like this. As you're teaching something or learning something new, you have the community to bounce off of, ask questions of. So I kind of built this little, you know, community in here where you can introduce yourself. And also what's funny is there's also an AI agent running in the background that will also comment and put information as well. So if somebody posts something and it actually is a question that they can answer, it'll answer, it'll notify me, I'll hop on, I'll answer as well. There's a blog included in it. So it has a lot of, you know, different features and it'll, because it's a living book, it will actually grow. I'll add more coaching, I'll add more chapters, I'll add more sections. As people go, and I'm really excited by it. Yeah, and the whole idea is to get more authors to create on top of this framework, which I'm calling HERA, which is Human Enhanced Reading and AI Architecture, which actually is the initials of everybody in my family as well. So here's another fun thing that AI does is it actually said, oh, HERA, that sounds great, and it created the name for me. Um, to work it out. So it was kind of that, that was kind of, uh, interesting to see.

Um, yeah, amazing. So if we wanted to, uh, get access, because I actually don't know if I have gone to this site since, uh, since the, you know, the beginning. Um, if anyone wanted to be able to go and get access or buy the book, um, how could they do that? Can you throw a link?

Yeah, let me share that.

That'd be super fun. But yeah, so definitely take a look at the chat, Eric, because there were a lot. I mean, everyone was like, oh my gosh, amazing. Of course, not too late to give Eric some love. Um, oh yeah, it was really, really cool. Um, and I just— what I love about it is that it is the human ingenuity, right? So AI is capable of doing all sorts of things, but it's the ideas that Eric had that I don't have around, like, the books that I'm writing. Um, but now, not only that, but it allows you to create a platform, right? And You're not like an engineer by trade, right?

No, I actually have managed software development teams, but I'm not a programmer myself. You know, I've always had ideas. Yeah. But oftentimes I can't program. My brain isn't wired that way. So I'm really, you know, I'm, I'm always, um, and, you know, impressed by you or other people that can program as well as come up with these ideas. So it's exciting.

Yeah, but I mean, like, look at what you've done. I, I think this is the new world, and Anthropic would agree. This is the new world we're in, right? Like the idea, the people with the ideas are the ones that have, and not only the ideas, but obviously the entire, you know, ecosystem of, uh, discipline and resilience and persistence and like all of these other leadership principles. Um, yeah, I, I just think it's so, so inspiring for us to like I, that's why I wanted you to show everyone, like, yeah, thank you. Yes, you, you launched a book, it's pretty cool, it integrates AI, but more about like your process of being like, wouldn't it be cool if I could do this? And I've always wanted to have this experience. Like, you're, you know, able to pull that together with just your words and, and create such a valuable experience. So really, really cool. And of course, yeah, the, this is the, uh, experience, but the, the Amazon, the book is on Amazon. So really, really—

Yeah, the book, the regular book is on Amazon, but the whole idea is like to drive There's a QR code to drive people to this. You guys, by the way, as a gift, you get 30 days, and if you need more, I'll up your thing to more time if you need. But I was looking at like even Amazon, when people put a book on Amazon, they make very little money. Where here, if you get a subscription, you only need about 500 users and you'd make about 50 grand a year. And you need over 200,000 users, you know, purchases of your book on Amazon to do the same. So I'm hoping that something like this really will appeal to, um, you know, to authors to really, you know, make more of what they, you know, for their IP, which they don't really do well on Amazon, um, which is, you know, which is sad because it's a pretty huge business, I think in the billions of dollars that are generated from books. And unfortunately, the authors, just like in the old days, record, you know, recording artists They don't make that much off of it.

So, no, exactly. That's why I love the democratization, the elevation, also the ability for someone to add more value, right? Because that's always what happens is you launch the book and you're like, oh, but this and oh, and then this. And, and there's very, very little opportunity for you to create additional value, long-term value, and create a community, like all those things. Um, and that's somebody, uh, had said, I don't remember who it was, but they were like, it's so cool that it's all in one spot, right? Because now it's a tech stack. Mm-hmm. Like you have to go. I have school and I have GoHighLevel and I have like, you know, I've got all of these pieces that because I am a technologist, I can stitch together. But like, you know, not everybody can do that. We have a couple questions. Andy has his hand raised and then we have a question in the, in the chat from Tammy as well. So go ahead, Andy.

Hey, Eric. Yeah, yeah. Novel, novel idea. But my question is, I can, I can see what's in it for you. What's in it for me as a reader, right?

I mean, well, you as a reader.

Yeah. Yeah.

So you as a reader, I mean, I hope what it does is elevate, you know, your comprehension and your usage of it. I imagine whoever, I mean, initially it's for like people who have like frameworks or, or businesses, but imagine you're a gardener and you want to do a gardening book and you can create videos of how to, do gardening and you can have an advisor, an advisor agent that helps you with like, how do I do something with soil? Or this plant isn't doing well. Let me upload an image. What can I do to help this plant grow better? Or I have this area. What's the best types of vegetables to, you know, to plant? You know, whereas when you get a book, it's limited to what the person is going in. That's why you see like every year, oh, I'm coming out with version 2 and version 3 and, you know, edition 4 and 5, 6. Here it's in one place and you can keep on adding to it ongoing. And what I'm hoping is that there's a section in the community where people can share their blind spots. So those are going to become part of the book, part of the framework, different things, because I can't think of everything. You know, I have a career that spans over 20 years, but hopefully people will bring new things and new ideas that I can incorporate into the book. Where if I was an author with a regular book, you know, you know, they're— they can send me messages and things like that, but am I really going to, you know, have that focus around them? So that's the idea, is to make it much more immersive for the reader.

Well, yeah, what comes to mind is you can actually build a consulting practice Around if you have a, you know, core set of strategy frameworks, you can build a consulting practice around the notion of the book. So I think I can see that possibility.

Yeah, exactly. In fact, that's one of the ways I'm marketing it to other consultants to say you can use this framework for your clients as well. I mean, you get the book and you, you use your— and I've had a couple of people who were beta testing it that actually did, did do that. And I said, that's perfectly fine, you're using You know, you're paying the subscription, you're using the framework, and you can certainly use it to help solve problems from, you know, from your clients as well.

So is there an option to get a print version of the book while it's still—

Yeah, yeah, absolutely. If you go to Amazon, there are— yeah, there's a paperback, there's a print version, hardcover, and also a Kindle version as well. So I wanted to make sure, like, if you're not interested in doing the platform, you certainly can get the regular book as well.

Cool. Very, very novel. So thank you.

Thank you.

Yeah, I absolutely love it. I like the experience, right? When you asked me to like have an audio version, right? So it creates this integrated experience of not just like you get the book because right now that's kind of part of the value chain is like, we'll give you a book and then you'll pay extra and you can get an audiobook and you'll pay extra and get this. And so I like that immersive Um, part of it. Plus, like I said, I have a book, I have an audiobook, I have a school, I have GoHighLevel. They're all separate. And so it's on me as the creator to like pull those threads together. Um, so I really, really like, uh, and so many kudos. One person was interested in your pricing strategy on like what the, what, what is the subscription cost for an author? Are you willing to share that or do you wanna—

Yeah, sure. No, I don't care. So on the This was like the initial cost for like an author to do was roughly, just to do the base thing was like $15,000 to do everything, including a strategy session, the interactive chapters, everything like that. If you want like the voice cloning, audio narration, the Heijin character, all of that, it's $25,000 to do that with a book. And it's $2,500 to do like an initial meeting to go over things. Now, right now it's the services prices that do it for you, but what I want to do is as I'm getting this moving, what I have now is a playbook that has all the prompts and everything to build this book within somebody's book within 30 days. And so the ultimate goal would be to turn that into a framework so people can just self-serve. They go up, hey, I want to build a book, upload my transcript. Here's my, you know, here's how to get to HeyGen and do your, you know, audio, do your audio on ElevenLabs, all those things on their, on their own. I can be there or a team could be there to assist. But really, that's what I want ultimately. But doing the book and then doing the Hera platform was like, okay, let me do the same time. Yeah, let me do it. Like you were saying, you have to kind of pick Pick what lane you're gonna go in.

Absolutely. Absolutely. But I love it. Thank you so much for sharing. I think, you know, it's a big part, like you said, it's, it's, it's a part of the clarity process is kind of figuring out what you go after, what, what you're passionate about. And you even, you know, were able to kind of take on 2 pretty big, you know, things. Now, again, I think the book was probably further along when you got this idea to build a platform around it, but I do think that like publish, There's, there's an opportunity for disruption in every single industry. And publishing is still, I mean, Kindle disrupted it a little bit, but only in the vehicle in which they delivered the same pages. Like there was no, it wasn't true disruption, right? It was kind of an augmentation. And so I think that's what I, I kind of saw when I saw this was just this, you know, a disruptive way of doing the same thing. I still want a book. I'm a book buyer. Y'all know I love books. But I also wanna know, um, you know, I had this vision of being able to talk to the authors, right? You always wanna talk to the author. You wanna be like, what did you actually mean? Like, it's— or better yet, people come to me and they always say they're special. My situation is special. So what you said in the book doesn't apply to me. But I would love to be able to actually show someone in a conversation, not from me, you know, like—

Right.

Them type in their super special circumstance and be like, oh, actually this Does apply to me, right? And so it just creates just more accessibility. I love it. So thank you so much for taking time to share with us. Thank you. Everyone really enjoyed it. Yeah, it's really, really amazing.

So thank you so much for all your support and everything. I've really appreciated it.

And absolutely, my pleasure, my pleasure. And as many or the few of you know that if you've ever gotten a call with me, when I say I'm going to do something, I always do it. But sometimes it requires like incessant nagging. And so I appreciate you staying. No, no, no, you.

I believe you. I know how busy you are. When I first When we first did this, how many months ago was it? It's gotta be 2, at least 2 months ago.

Yeah.

And I'm one of these people, like, when I ask somebody for something, I know they're gonna deliver. I'm not a pester, but every once in a while I would just, hey, how's it going?

Yeah, like the gentle nudge. But even then, sometimes people feel bad. I'm like, no, because every single time, like, I have it, it's done, it's right here. And I just hadn't gotten it to you anyway. So I'm glad we got to the end and that you were patient enough to let me be part of it. It's always so, so exciting. So thank you so much. Yeah, it's really exciting. And I just love, innovation, and this is like an example of innovation where you pulled in all this AI that I already use, but I never thought as even as an author about how to build something like this. So it's really, really cool. So thanks again, Eric. Definitely keep us up to date on how it's going. Oh, and, um, I don't know, a lot of you probably aren't familiar with like the publishing world or, um, the concept of like masterclasses. Have you ever heard that company Masterclass? It's like an app and they do like, yeah, so Masterclass, leaderpass.com. Like there's all these sites and they, um, have similar pricing, but they only deliver your content in a single format. And that's why I was like, this is really cool. If somebody understands, or worse, they've already paid for like a masterclass kind of experience for $25K, and now you're offering the ability. I mean, the one thing that stands out to me is the HeyGen, like avatar, right? You build that and now all my videos look as good as like, That's, that's a game changer. Cuz right now the only option I have is to go into studio. Right. And that's every, every minute I spend in studio is not the highest value moment, um, of my life. I love it, but I would, I would much prefer, especially for these questions.

It also allows your team to do it, right? Because you can, exactly. You could just send the, this is what I want the script to say and go and do it. And then your team goes and does, I mean, I wanted to build something too that like, The, the average author is not going to sit there and spend hours and hours and hours of time doing— stick to, you know, your zone of genius and everything else somebody else can handle.

That's right. That's right. I was reading this, uh, going through The Entrepreneur Operating System, right? And it's like, you have to stay in the, you know, in those value moments as opposed to getting bogged down in like all the nonsense. Um, and so that's part of the, the doors that we talked about. So I just thought it was really appropriate this week. Who knew that it would be so appropriate? But I'm so glad you, you shared with us. Thank you. All right, awesome. I hope you all enjoyed, uh, our little tour, um, into someone's mind and ideas and watching them come to life. Um, so Joe, I'm not gonna— not today. I'm just planting the seed. We're waiting, uh, some of us for a year now. So one day, Joe is going to stand up in front of all of us and share with us his journey. But I just wanna plant that seed since we're, like, on the topic.

Thank you. I had a really big win this week that I wanted to share.

Yeah, please do.

Really quick. So I built an empathy evaluation framework. So it, it actually eval— evaluates model responses for empathetic response. And it kind of separates sycophancy from true empathy. And it uses— I used actual research, psychology research to implement it. So it's a pretty, pretty interesting thing that I did this week with Codex.

Yes. And so tell me, like, is that related to your— like, how are you— how does that fit into what you're doing, or is this a totally different project that you're working on?

It is integral to the, the product that I'm working on because the product is supposed to have human communications, empathetic communications. And for deep talk, if you, if you talk to a model, In a conversation that's, you know, kind of deep, that's below or, you know, like not just your how's the weather type of discussion.

Right, right, right. Past small talk.

Yeah. Like, I don't know, my, my, my wife served me divorce papers this morning.

Right, right, right.

Complex like that. Yeah. But that, that's the kind of deep talk that I'm training the model to respond in an empathetic way.

Amazing. Yeah, I see that now. That's amazing. Very cool. Okay, I can't wait to see— I can't wait to hear more. Um, so keep going. It's amazing. Uh, super inspiring. Thank you for sharing. And of course, if you don't know, Joe often provides little updates in school community in I Love AI. So, uh, you know, you can just click on, um, his name and see all the posts that he's done over months and months and months of building. Um, but we're coming to the end. I feel it. Uh, so I can't wait for the big reveal. We are here for that. All right. Awesome. So what I wanna do now, um, I do have a really fun project that I want you all to do as part of the second key. So there's 7 keys, right? And every single week I'm gonna bring you a new aspect of what I, what my experience has taught me, but also what I'm seeing in my clients and even in our community members, what's really driving success, what's driving them to have their ideas come to life and actually have you know, revenue generation, businesses being born, um, or just being happy with the decisions and the activities that they're spending their time on. So that's what I wanna share with you today is this challenge that most organizations, um, and individuals have. And, and one of the things I wanna ask, um, and really it's rhetorical, is that like I, in Key number 1, some of you just got involved, so you'll go back and you'll watch that video. Um, but key number 1 was all about clarity. Which door will you walk through, right? Do you need more people to know who you are? Do you need to deliver on your promises better, or do you need help just managing it all, right? Which one of those areas of your life do you need the most support? And then once people chose, so over the past, you know, 3 days, people have like made their selection. And so I was thinking to myself, okay, so now they know. You would think you would just go, like, start doing the thing, like focus on reach. Great. What does that look like? Like actually get to work. Um, but there's something that even once we have that clarity, something continues to hold us back. And I've heard so many people, that's why I asked that question of you, Eric, like so many people in the beginning of their AI journey tend to disclaim themselves in a specific way. And that's what I wanna talk to you.

Yeah.

to you all about is like this identity crisis. Oopsie, I went the wrong way. Sorry. We're going. Um, so this identity, like, process, right, is that we have this way of thinking about ourselves. And the most common thing people tell me when they join our community in the first week, the most common thing they DM me back when I DM them is they're like, yeah, but I'm not that technical, or I'm not a technical person, or I have no engineering, so I'm not really sure if this is the right place for me. I mean, like 70% of our community, obviously there's some of us that are engineers at heart, which is me. Um, but most of us come and go, I'm not sure I'm technical enough to like hang with like the AI builders of the world. And that identity, the way that, you know, it works out is that we often have this thought in our mind, I'm not sure, I don't, I'm just not technical enough for this. I'm not sure. And I'm an, I'm an, I'm not an engineer. I don't know if I could do this. Like there's these, this identity of not having the right technical chops to leverage AI successfully. And then our behavior tends to reinforce that identity, right? We go into a workshop and we go, we maybe show up for an hour and we're like, ah, I'm not sure. You just asked me to use Python. I don't know Python. I'm outta here. Right? And then that of course Reinforces, gives us evidence. See, I couldn't complete that class. I didn't do that lab. I couldn't do my homework. Therefore, I obvi— this thing, this identity about me obviously is true. But what I'm gonna ask you to do is actually take a look at it from a slightly different perspective. I want you to look at this loop in reverse, and this is what we do in— we have a, a class inside the AI Leadership Institute called Design Your Life. And the Design Your Life framework is based on 3 things. Um, I always, at the beginning of the year and at mid-year, I do this activity with my whole family where I say, write down everything. We do it on my vibe whiteboard. Um, and it's cool cuz everyone gets a different color. So it's the same thing, but everyone's colors are represented. So my littles, my bigs, my husband, we all represent these 3 things. And one of them is everything we wanna do, uh, in January. It's what we wanna do the whole year long. Um, in July, it's everything we have left that we wanna do in 2026 before, you know, we turn over another year. So it's everything we wanna do. This is like, you know, go to Mindvalley U. This is, um, be on local television. This is, you know, get invited to Good Morning America. Like, these are the things I wanna do. Then there's, so that's one column is all the things I wanna do. And we are big, big dreamers.

Mm-hmm.

The next column is everything that we want to have. So this is some of you all know for my husband's birthday, I bought him a brand new Grand. I don't even know. I don't know cars very well, but it's like a Jeep Grand Wagoneer limited edition blah blah blah blah blah super special. And so, but that was on his list. He's like, "I want a new car." I am one of those people that drives a car until the wheels fall off. And I was raised that way, so that's just my vibe. Um, he is not that person. Like his, the identity of our family is wrapped up in this car. Um, and so I honored that and I was like, okay, so I'm gonna do that. So I knew, um, that here's all the things we wanna do. Here are all the things we wanna have. These are mechanisms for helping us prioritize how we're gonna spend our time. The last column is who we're gonna be, right? Who we are gonna be, what leadership principles we're gonna embody. Like, who are we gonna show up as in the world? But here's the trick, and this is 100% associated with identity, and I love it, is that first thing I wanna do is identify everything I wanna do and everything I wanna have in this world. But then rather than say, here's what I want to be, I look at everything I wanna do and everything I wanna have, and I ask myself a critical question: who do I need to be today in order to have those things? Like, who would I need to be if I wanna have a $100,000 car? What would need to be true about me, right? If I wanted to, um, travel with my children all over the world, what would need to be true today? And what, you know, pers— like, do I need to be disciplined? Do I need to be a salesperson? Do I need to, you know, be a driver? Do I need to be ambitious? Like, I look carefully at who I need to start showing up as now so that Those things that are on my list, I can draw those things to me. Because if I'm not acting like that, like the, like a person who can have that car or go on those vacations or teach a class or show up on TV, right? When, when the Today Show calls or Good Morning America calls, I need to have already, I need to already be that person that's gonna show up, right? I can't be like, uh, oh, uh, let me go figure this. Like, I need to be prepared today.

Yeah.

That if they called, so for example, I got a call from NBC today. Yes, let's go. Right? But I've been preparing for that moment since I put it on my list, which it's been a long time. So, um, I've been waiting, right? But who I be like, who I am today is a reflection of the things that I want to have and do, um, in my life in the future. It could be short-term or long-term future. So what I ask you to think about is like, how are you thinking about who you are right now? Like, what do you say about yourself? And this might require a little bit of introspection, maybe a little just self-listening, right? Do you say things like, oh, you know, I'm not an engineer. I don't know how to, you know, I'm not super technical. People always disclose to me that they're not technical, and I always tell them like, do you have a smartphone? A Google, you know, Pixel. A iPhone. Like if you have a phone, you're, you're technical. Like you know how to connect to wifi. You know how, like you're more technical, I think, than you give yourself credit for. But what are those things that we're saying about ourselves that keep us from our do and haves? Right? Like what are those identities that we've taken on? Like, oh, you know, I'm a busy mom. Like, absolutely, I'm a busy mom, but that doesn't keep me from Having the dream of owning multiple companies and employ, you know, having people work with me to make those companies profitable, right? Like, so I try to really identify what are words that I'm saying out loud that represent my identity that aren't actually serving me. And this is a bit, like I said, it's a bit introspective. So I, uh, I have multiple ways of doing this. I, I mentioned to all of you, I use, um, a framework, uh, from a book I read. decades ago called The Artist's Way. Do you all know The Artist's Way? It's so good. Um, so The Artist's Way, it's a practice to try. I'm very engineering-minded, so I use a certain side of my brain more than another. And The Artist's Way was a way of pulling out my creativity when one of the things I used to say, and I've said it before on calls where I'm like, I'm not that creative. I'm pretty darn creative. Um, actually, but I will say that like, that's an identity I picked up somewhere is that I'm an engineer and I'm not, I like— it's one or the other. And so I constantly have to battle that in, you know, in myself of being like, no, I actually am creative. Look at all the stuff I've created. I'm extremely creative. But for whatever reason, I'll be in a certain circumstance or with certain people and I'll be like, oh, you know, I'm not creative, or, um, I'm introverted, right? Introversion. That's one of the biggest myths. I— my whole life, now that I understand the definition, my whole life I've been introverted. I do not like hanging out. In like small groups doing dinners or small talk or networking events. However, I absolutely love teaching, which is a one-to-many thing, right? Get on stage and do what we're doing now. I'm looking at you all, we're like hanging out, but it's different cuz I feel like we're friends. I'm not talking to strangers. I mentioned at the beginning of the call, strangers freak me out. I do not like it. I do not like that at all. Um, so the, thank goodness for the internet cuz I get to take strangers and turn them into my friends before I ever have to hang out with them. So that's been like the biggest gift, uh, the internet has given me. But it is those words that I would say, I'm an introvert, that would give me a reason in my mind not to do the thing right, not to be the person that would show up at a networking event. Cuz I've already told myself, and now I'm gonna give myself evidence that says, yeah, you're an introvert. You don't go to these things. I remember once I walked into a room, I was all by myself. This is the other thing I try to do is not ever be by myself, but walked in by myself and I got like, I got very, very nervous. And it was like a whole bunch of people. I'm sure they were very nice and cool, but I was very intimidated and I literally turned around and walked out. Like I never even went in. And I was like, I was 40 years old. I was like, oh my gosh, you can't go to a networking session anyway. So, so I really started working on like, who do I wanna be now? What characteristics do I want to embody today that represent a person? Like if I'm gonna be on camera, if I'm going to build a business, if I'm going to attract clients, who do I need to work on right now so that that behavior shows up and attracts those experiences, um, and even those material items to me? So hopefully that makes sense and it's not too far out there for you. Um, but I will say the moral of the story is starting with behavior, starting with the B, right? Like, you want to focus on who do you need to be today in— or— and then here's the cool thing about starting with B is that you get to create the evidence. You get to go and do the things that demonstrate that you can do something. This is what I did at Amazon Alexa. For those of you who are new to the community and don't know my full background, of course, hopefully, you know, I worked at Alexa. But one of the things when I joined Alexa, I definitely had a lot of these voices in my mind, like, um, which weren't all mine. Some of them were my parents, some of them were my boss. I'm not technical enough for this. Um, I don't know anything about AI, even though they didn't ask me to know about AI. Um, Um, they, they, they asked me to know about software engineering, which I did know. Uh, but I didn't know anything about that. And the way I got around it is that number one, I changed my own personal belief. Like, I'm like, I'm here for my son. I am building this. And then I put in the work. I went and changed my behavior. I started building, uh, Alexa skills. I started building, um, devices that would integrate Alexa voice services. I built hundreds of them in the first 2 years at Alexa. Hundreds. Wow. Most people built one, maybe two. I did hundreds of them, hundreds of reps, like over and over and over to the point where I was actually better at it than people who are classically trained just because of the sheer repetition. And now that sheer repetition turned into my evidence, which I use to this day. To this day, when I'm invited to go on stage, someone introduces me, they're like, Noelle built over 100 apps on Alexa, 5 of which were in the top 10. Serving millions of users. Like, what? I don't even, I didn't even know AI when I joined the team and I had built something just like, that's why I loved what you shared, Eric. Like the thing I built, it wasn't that, it wasn't technology that was the thing that that team needed. They needed my diversity of thoughts, right? The fact that I was gonna build an app that wasn't another music app or nutrition app, it was gonna be an app for mindfulness, for kindness, for, um, positive prayer, daily affirmation. These were my skills and everyone told me. Nobody needs those skills. Who? Why would anyone talk to a kitchen device and ask for meditation? And I was like, haha, y'all don't have kids. I get it. But one day you're gonna thank me for this. And they did eventually. But, but that was the, like, that was the spirit. I needed to first change my perception on who I was gonna be in order to accept the new reality that I actually could build natural language skills. I could become a data scientist. I could become. a technical program manager that led the biggest data science team at, at Amazon, right? Like, all of those things I easily could have talked myself out of. And one of the demonstrations I'll mention is that I joined Alexa and immediately realized I was the only woman on the team, the only person of color. And I was like, I gotta fix this. I went around all my friends at Amazon, everybody that I'd worked with, um, and I was like, we're hiring. We hired like crazy during that time. I'm like, everyone come. You have to join this team. It's gonna be— and this is before it was cool, right? So this is in the early days where everyone's like, it's just another crazy Jeff project. Um, and I'm like, no, this is gonna change everything because I had my son who has Down syndrome, right? I was like, oh my gosh, it's gonna unlock everything. If he can just use his words, he can unlock anything. And I was like on fire. I'm like, this is it. You know, not one person joined me on Alexa. Not one person I asked said yes, and I was the hiring manager. Like, by the way, if I come and ask you, I don't know, like come spend six weeks at the like just come. If I'm working doing something, I'm like just just join me. But anyway, everyone I talked to and they gave me all sorts of nonsense reasons. I just got promoted. My boss really likes me, and I don't want to mess that up. I all these reasons, and within two years. None of the reasons they gave me were valuable anymore, right? Their boss, who they loved and were loyal to, left the company. The promotion that they got ended up— they got, got reorged and it didn't matter anyway. Like all of the reasons we tell ourselves, the identity, we're not smart enough. We love this part of the business. I'm not a seller. Oh my gosh. How many of you say that? I know one of you says it. Um, but like, Like, what identity do you want to have? And you get to pick it, and then you get to implement the behavior by just doing it over and over. And so that's what we do at AI Leadership Institute, right? We learn by doing. We put our fingers on a keyboard and we build stuff. We don't use— some of us use Python, but most of us just use our words. And so that's kind of the moral of this key, right, is that identity is everything, but it is not Like identity is sneaky. Identity tends to be implemented or, or like installed in us early in life through our lived experience, through disaster. So many times I remember I had some really bad negative experiences in my life, and I remember for a moment I would introduce myself and I'd lead with that. Like I'd lead with the painful thing. Like, I'm, you know, I just got divorced, or, you know, I have a son with Down syndrome, right? Like. That's not my identity. But for whatever reason, during that, those times it was until I realized I actually get to pick my identity and then I get to pick the experiences I decide to implement in order to define the evidence I need to prove to myself that I belong. And so some of you might know this term imposter syndrome in the age of AI. It's real. Um, because you're gonna build something and you'll be like, oh my gosh, this is pretty amazing. And then you're gonna be like, wait. I mean, could I even build something like this? Like, there's gotta be something like, you'll instantly start dismissing how valuable it is because you don't think your skillset or your history or your lived experience could bring you to that point, but it absolutely can. And so that's why I like this concept of kind of flipping the loop in reverse and starting with your behavior, starting with who you wanna be, and then executing activities, tasks, Projects in order to prove to yourself that what you want to be is actually possible. And this, I've done this over and over and over again. I worked with ChatGPT in the early days. I just met another woman who was on that team with me. Um, and I was, and we haven't seen each other since COVID I'm like, oh my gosh. I, I always wonder, like, I'm employee 10 on Amazon Alexa. I don't know whatever happened to the other people. Like, I've looked for them. I can't find them. They're, we were not connected on LinkedIn back then. Um, like that was not a thing that we were doing. And so I'm like, there were other people like me. Well, not exactly like me, but you know what I mean?

There were other people there.

I'm like, where are they? I wanna bring 'em on stage and I wanna talk to them and interview them. And a lot of people, again, it's, it's about identity, right? They, they did not choose an identity of being an advocate and getting on stage and doing what I do. Um, anyway, hopefully this is, um, helpful to you. Uh, so the, what my hope is, is that this week you will focus on first identifying that narrative in your mind. Um, identifying the things you say to yourself, things you say out loud. Like I said, I often would catch myself saying, oh, I'm not that creative. Or I, you know, I don't really like X. Um, even though, and then I would think to myself, one of the things I went through was around technology. I'm like, do I even like technology? Like, do I even like being an engineer? Why did I become an engineer? And I would just think through like, why did I, why did I give myself that identity as a software engineer or as a data scientist? It's okay that you do it. It's just so important to be intentional. The identity you have is yours. You get to craft it, create it, build it through experiences, whether you have them already or whether you choose to start a new series of experiences. Um, but so many of us kind of get stuck with an identity that was Installed in us, and we never question it. And this became a huge reason why I was able to go to Alexa, and when nobody else would go with me, when I then went on to Microsoft, when nobody—I mean, I tried to bring people with me to these teams that were doing something. I mean, we built the foundation of Copilot. We changed the architecture of Microsoft. It was so cool, and I always felt like—I was like, gosh, why aren't more people like me? Like, why aren't there more women here? Why aren't there more Latinas, more? You know, Black and Asian women, like there was just zero diversity. Um, and I realized that when I asked them, something in their mind told them that that wasn't for them, that they couldn't do that, that that was not, it was not available. And that's why I'm so pumped up, I guess, and excited about democratization of these ideas is that we wanna bring as many people along as possible. Um, so. Today, of course, we know you don't actually have to be technical to do this work. We just saw the amazing things that Eric is doing, that Joe is doing, so many of us are doing, that it is not engineering work, right? We are building engineering assets, but we are leveraging artificial intelligence not only to do it, but also to check it, validate it, right? LLM as a judge, uh, LLM evaluations. Like, we have so many tools at our disposal to help us make sure that we do things Um, at the highest level. And so our job is to become a better leader, right? In the, I, I say this on my keynotes all the time that, you know, we're in a time now where we might never lead other humans, but we will definitely be leading machines. And we're leading machines right now, whether you're doing a good job or a bad job, just like being a first-line manager at a company, right? Like you might have humans that work for you and they do amazing and has nothing to do with you. They just happen to be good workers, right? But with AI, it is 100% on you. Right? If you're using an AI system to get an outcome, it's 100% your responsibility to be a leader that knows how to get those outcomes in the most safe, secure, compliant, accessible way. Um, and that's the good news is that we can become that person if we're not, if we don't believe that about ourselves today. Well, likely we already have a lot of those characteristics. All right. Um, so the door was never really locked. A lot of people think like, oh, AI, It's hard. I don't belong there. I can't be, I wanna be a consultant, but I'm not sure companies will, you know, leverage my skillset. The only thing that needs to change is the version you believe you're, you to be, right? Like for me, it is every year I kind of go through this process where I'm like, what do I actually think about myself? And do I agree with it? Do I want that to be true? And if it's not, I start doing things. Like I, I put my feet. I remember reading a book by oh my gosh! What was his name? What's right here? Eric Butterworth. Such a good book. And in this book, Spiritual Economics, it talks about praying with your feet, and it's probably where I got my learning by doing philosophy because I read this book when I was like a young teenager. And in this book, it talks about like you know, and nothing to be. Nothing bad about sitting there and actually praying or praying or praying, like what, however you do that. But his philosophy was like, but then go do a thing. Like, don't just sit there and wait for the world. This is what I call like vending machine AI, right? Don't wait for something to be like dropped into your lap. Like, take your lived experience and make things happen. And AI is the ultimate amplifier for that. So that's kind of what we are here, uh, today to do. The homework this week is to actually walk through this process. of identifying the things that these ideas about who you are and writing them down, right? Write down the sentence you say about yourself and about technology. Do you say these words? Doesn't matter what it is, but write it down. Then think back to when you got that installed in you. When did you start believing that, right? I remember in high school, my physics, I wanted to be an, uh, and I'm not alone. Padmini also wanted to be an astrophysicist. And for a long time, I mean, you know, Carl Sagan, you know, anyway, um, but I wanted to be an astrophysicist. I was very intent on it. And I went to a physics class and my teacher was like, no, like, that's— that is not for you. And I believed him and I decided not to do that. I did go into aviation, which is somewhat tangential, but, um, but I believed him and Then that ended up showing up in all sorts of things, uh, as I began to collect my life experience. So I like to go back and think like, when did I get that idea that I couldn't do this or that I'm not creative or that I'm an introvert? Like what experience in my life, when did that happen and date it? You can do it by year or by timeframe. I was a teenager, I was a young adult. Um, but it's really important because it allows you to kind of validate Like, when did it happen? What was the circumstance? And also start to give you some evidence as to why it might not actually be true for you. But then my favorite part is to actually trade up, right? Trade that sentence in for a new sentence that you get to define. Define your own identity. I redefined myself. I was on a path. I was a principal cloud architect doing pretty good work at Amazon when Amazon Alexa showed up. And my whole life changed when I joined that team. I became an advocate for accessibility. I became an advocate for responsible AI. I didn't know any of these things the day I joined Alexa. Everything about what I do, the book I'm writing, the media channels I've been on, the, um, all of the, you know, HBR reports I've been in, all of the Forbes articles I've been in, all of that happened because I chose to change my identity from being a principal cloud architect that doesn't know AI to being an Alexa developer, and that was an identity switch I had to make, and no one else was willing to make it with me. The good news is, is we're here together, so we're gonna, we can make these identity changes together. You are not alone, which is why I built this community. Um, but trading in your previously conceived idea of who you are for your new idea is a really critical moment, and I don't, don't sleep on it. Don't take it lightly. Spend some time here. And then finally, my favorite part, what I did at Alexa, right? I said, I'm an Alexa developer. Prove it. I built over 100 apps. What is that? What is the thing you want to be? I want to be an AI consultant. Prove it. Build something, right? It doesn't have to be built with Python, but it ha— you have to do the work, right? Put in the reps. What does that mean? What does that look like for your new identity? What are the reps that you need to do? And just do one this week, right? So that is our new identity framing is we pick our identity, we write our identity down, and then we think about what could I do to reinforce this identity? So if that identity is I am an AI solution architect, what can you do? Hmm. You can go to Reddit and look for everyone complaining about how their businesses don't work very well and architect a solution for them leveraging artificial intelligence. You never— they don't even need to know you did it, though it's a pretty good sales pitch, by the way, right? But you do it because you want to see that you did it. That's why I love our certifications, right? We have, um, Responsible AI Leader, where we build our own COE for our client. We build our own governance documentation and our own governance frameworks. And then we go to Solution Architecture, right, where we build an AI solution architecture. And then you have to do a video. And teach it to us, right? And then the last one's agentic AI practitioner, where you actually build an agentic solution in Copilot or in Claude or in you know you can choose what other oh and marbleism I think is what I I picked three, right? But you can pick it anywhere. But the idea is like it's one thing to say it; it's a whole other thing to do it. And the identity piece is keyed off of what you actually do. So I hope you'll do. All right, so I'm gonna give you this. Um, the last part of this, right? The key is actually doing something. So I'm gonna encourage you, it can be even the smallest thing, is that whatever, wherever you land from an identity perspective, just do the work. Like do one thing, go to GitHub. Who was— I just mentioned this to somebody, I think it was in school where they were like, they were asking a question. I'm like, yeah, go to GitHub and find it. Or maybe I, oh, it might've been in the chat here actually. So like GitHub is a— that's how I learned how to build on Alexa is I just went to GitHub and looked at anyone who had built on BERT or Roberta or any of these early LLMs. And I was like, what did you build and how did you build it? And how could I do that for Amazon's LLMs? Or at that point it wasn't an LLM, it was just a natural language model. But still, I was really trying to leverage that work. So I am hoping that you— I'm sending you off To go and not only really think about your identity, but complement that identity with evidence. Evidence you can create. Don't just think you're gonna do something like build it. We can use our words. You can in a couple prompts build something pretty sophisticated. So I added a little bit of fun to what we're doing today. I am going to help you create a picture of who you are. This is a bit of a trend that's happening in LinkedIn right now, but I'm gonna do it inside our community. I'm going to give you a prompt, and this is how I'll end it today. And we're gonna, um, uh, jump into 15 minutes of, or maybe 10 minutes of, uh, just quick meet and greet. Don't leave yet. Um, meet and greet each other a little bit so you have a chance to build your network. I will tell you, every role I've gotten, every client I've gotten has happened because of the people that I meet and that I create connections with. Um, and so I'm gonna, I wanna give you that opportunity to meet some of the people, amazing people in this community. Mm-hmm. As well. But before that, about 10 minutes, I'm going to give you a prompt. Now the prompt itself is actually inside the, uh, Keys community, so the Key Holder community. So you're going to go in there, you'll see right after this call I'm going to post the, uh, uh, key number 2 homework. You'll see this prompt, and this prompt I think I actually created, um, an image for it. Let's see, uh, I hope I did. Oh Oh yeah, wait, hold on. Let me see if I can find it. I'm gonna try and find it here so you can see what it looks like. Oh, there it is. So this is the outcome of my prompt. And so I like sketchnotes. Um, I tried— I even have books on how to become a sketchnote artist. And again, that identity reaped its little voice in my head like, you can't draw. Um, and guess what? I don't have to.

Like, look at this.

This is like my personal sketch note. I love it. So I'm gonna give you a prompt that allows you to build your own personal sketch notes. Um, but here's the fun fact. If you are on Microsoft and you have a business-level license, you can use WorkIQ, and it's a really cool way to demonstrate the power of WorkIQ. WorkIQ already knows your calendar, your inbox, your SharePoint, your OneDrive. It already has access. It's grounded in the information, in the stuff you've been doing the whole time. Now granted, AI Leadership Institute is a Microsoft tenant. I have WorkIQ and it's 10 years old. So when I put this in there, I mean, you can see, look, it's like it has a TED Talk in here, it has my Lead AI Principle which comes from my book, has all of these things. The only thing that's not here, which made me realize I don't think I've ever published it in my tenant, it's a personal leadership skill or, or leadership philosophy. But remember, I have Lamplighters. It's like a 12, there are 12 leadership principles, um, that represent the way that I run my businesses. And I was like, oh my gosh, I don't think it's in WorkIQ. So it wasn't able to represent that, but everything else is pretty darn good, right? I gave it a picture. It, it took a picture. I think this is my profile picture. Um, anyway, it's pretty good. So I'm gonna give you the prompt that I used in WorkIQ to generate this outcome. However, you can take that same prompt, which I tested, into Claude, and you can say ground this in public information about me, or you could say ground this in what you know about me, right? Because Claude's been working with you, or ChatGPT. So you can ground it in whatever source, but this is meant to highlight how much WorkIQ knows about you, which is the, um, Copilot Chat knowledge base when you, uh, have a business license with, with Microsoft. Um, it's pretty cool, right? I think that's kind of neat. Uh, so I would love for us to shower our, uh, new community with a bunch of these types of pictures. So we will be putting up a post. Um, we'll be highlighting them. It'll be really fun. So I hope you'll take the challenge. Um, this should represent— again, WorkIQ will say what you currently represent. Feel free to change your identity, right? If you go in there and it starts saying all this stuff, this it's not who you wanna be. That's the beauty of having a prompt that you could just go in and be like, I appreciate that you said this, but I'd really like it to say this. Use a little, and maybe 10 minutes, it'll take you about 30 seconds to run the prompt I give you. Give yourself 9 minutes and 30 seconds to play around with it a little bit and make it feel like you. This printed on my wall, I love it. It's a good reminder. It makes me feel good, gives me warm fuzzies, and I think it's a really fun way to, uh, to end our identity, um, project this week. So next week. We are going to jump right into key number 3, which is one of my favorite, um, concepts. Uh, I think I have a, a quick reminder, um, slide on here, which is all about safety. And so key 3 is safety. This is where I will echo how one of, um, somebody who— oh, I remember yesterday we were talking, one of the members of our community were asking like, how do I How do I get my company to be more responsible? And one of the things I am a firm believer of is that people are rarely responsible for responsibility's sake, not because they're mean or don't want to, but because they are being like, they are motivated by another agenda, right? And that agenda is likely their boss being like, if this is profitable, you keep your job. If it's not, you don't. Like there, there are other things kind of motivating them. And so you can't make responsible AI another thing they need to do instead. As opposed to making, you know, safety, security, compliance, um, you know, privacy, accuracy, instead of making those like a chocolate chip in a muffin or like a, you know, a blueberry in a muffin, like instead of making it something that you tack onto the way you do AI, I'm gonna encourage you to see it more like water in a wave, right? Intrinsically integrated into every decision you make. So that's what we're gonna focus on next week, next Friday, is how do you intrinsically create an agentic Uh, lifecycle, uh, a JanTech development lifecycle that has responsible AI components woven in instead of tacked on at the beginning or at the end. I hope you all, all come and enjoy it. It should be really fun. So, um, amazing. Thank you so much. Oh my gosh, so cool. So many chats. Okay. Um, yeah, exactly. Of course, Joe. Yes. And intrinsically from the beginning, like in every step, I remember us talking about it. And that you— and I remember you telling us like how you had built it in. It wasn't like you wrote some doc and was like, that's my responsible AI policy, right? Like it was built into the way you checked your own work. It actually was a huge part of why you could do this work alone, right, is the, the component. So anyway, like you said, you're gonna write a book next. So I'm looking forward to it because I think it's going to be very, very interesting to see all of—

Yeah, it's a lot.

You have to work by a constitution, and that constitution has to, um, have the foresight to build that into the foundation of your product.

Absolutely. Constitutional AI, we will be talking about that next week. So yes, and that constitution, of course, is yours to define, just like your identity, right? It's yours to define. And if you don't define it, it will be defined for you, and it may not actually represent your values or Um, what you want. So super, super excited. Um, thank you, thank you. Uh, let's see here. Okay, cool. Oh, no worries. I see you, Charles. Thank you so much. Okay, so now, uh, for the— oh, what? That's beautiful. Okay, don't look, don't look. We're gonna put it in the community. Um, I love it, I love it. It's so cool. Uh, it's just the beginning. So what I'm gonna do is stop my share. I'm just gonna give us a few minutes to just go in, say hi, introduce yourself. For those of us in the AI Leadership Institute, we practice this this all the time. Say your I help statement. Tell people who you are, what you do, right? Who you are, who you help, how you help them, right? The thing you do. Um, so often it'll look like, I'm Noelle. I help people who are in career transition learn more about AI, and I do that through the AI Leadership Institute. That's it. Super easy. The cool thing is, is that I'll know your name, I'll know who you care about, and that might be me. And I'll know that you have a cool thing that I might wanna ask about. So if you haven't built your own statement. Practice. Use this little cool breakout room as an opportunity to practice saying it out loud. You should be able to say this in 15 seconds, in 3 minutes, in 30 minutes, in a TED Talk, right? Like, just be able to describe to people who you are, who you help, and how you help them. It's so, so powerful. All right, so let's— if you can stay, please do. It's such a powerful moment. I know some of you have to go. Please don't tell me you have to go because it'll just make me sad. So just go if you have to go. Just go. Is that I'm talking to like, um, I won't cry or anything, but like, you do you, you do you. Um, but I am going to go ahead and set up our breakout rooms. It takes me just a couple seconds to make sure that, uh, we have all of our bots, um, in, in their own room. Uh, so I'm gonna give us about 10 minutes. The rooms will close automatically. Um, and, uh, we'll come back, say bye if you have any questions. We go into like after hours, where anybody who has questions can ask them. Well, we have a little bit more note takers today, so let me get those into their own room. And it doesn't matter because the note taker can't click the button, but I just—it's a superstition, so I just put them in their own room. I feel like maybe they want to talk to each other. Maybe you know in their little—what is that called? Padme Ninos, like the gibberish or giblish or something like that. Anyways.

Anyway, to be a fly on the wall.

Gibberlink. Yeah, gibberlink. That was it. Gibberlink. That was it. Yes, exactly. To be a fly on the wall. Okay, we have quite a few here today. So, oh my goodness, this room has a bunch. So let's see. There we go. I think I got them all. I'm gonna move. Oh no, I guess you guys probably won't. All right, cool. It looks good. It looks good. Um, if I see you're in a room by yourself for some reason, or in a room with robots, I will be moving you. So just stay there for a second and I will, I will take care of it. Worst case, you can always come back to the main room and I will assign you if, uh, something weird happens. Um, otherwise, have fun, get to know each other, tell everybody what you do, who you help, how you help them. And of course, if you have a question, or if you get someone in a room, you're like, oh my gosh, I always wanted to be in the, you know, talk to you about something, feel free to use the time for that. You have 10 minutes. Have fun. I'll see you on the other side.

Oh yeah.

Javier, are you in Spain? He said yes.

Hi, Maurice. See you later.

All right, everyone. Good job. Sorry, Noelle. I asked to be excused today, if that's okay. There's a lot happening in the background for me today. Absolutely. And of course, it is not like— yes, please do. I hope you enjoyed the session though.

Yeah, absolutely.

Really cool. All right. Thanks for all the feedback for Eric. That's so kind of you. And, uh, we'll see you on the next one. Welcome back, welcome back. I know I like I forgot to like do the thing I always do, so hopefully I didn't like snap you out of like no we missed you.

Like I know right?

Where's the captain? Yeah, my daughter came in. I'm like I'm on a call and she's like you're not obviously. So she just kept talking. I was like oh my god never mind.

Yeah, you did drag it out too soon. We were in the middle of. Someone introducing themselves.

Dang it. See, that's what my captain's mode does, is it gives you like 2 more minutes.

Give us the captain mode.

It was like, oh, I know. Who was that, by the way? Can we put them on the spot?

From Dallas, Charles Kootz, who is making a very cool movie recommendation app that we will all subscribe to. Charles, when you do it.

I think that was, um, that's Steve Finnegan.

Yeah, Steve. I'm losing it. Steve, Steve, kill me, kill me.

I know Steve, but, uh, yeah, look at his background. Look at his background.

I know Steve, I 100%, and I'm very excited. We've actually seen a little glimpse of this, uh, this app that, um, we're—

Yeah, it still has a lot of, a lot more work, but, but it's getting there.

It took a long time to get to where it was. Yeah, moment by moment. Um, I mean, I've now watched— like, I, you know, sometimes I'm impatient, but I've now watched multiple members of this community, like, every week, week in and week out, it makes a little bit of progress, and then all of a sudden it's done. And then you see, like, Eric, you know, gets up and like, this is what it looks like. I'm like, that's amazing. So it's really, really cool. So we look forward, Steve, when you get to that moment when you're like, I can show it to y'all now, we're ready for it. You'll be— I will—

you will be the first.

Y'all be among the first to know. Yes, I can't wait. I can't wait. We will support you. Um, so amazing. So yeah, sorry I ripped you out of your rooms. It's not typical. I love my aviation moment where I get to be your captain speaking. So I feel like I don't know what I'm gonna do now, um, between the two. But we do have some homework, so don't forget to join. Hopefully, uh, again, if a dollar is not something that you can do or you feel comfortable doing and you still want to be in that community, Um, just reach out to me, let me know, uh, so I can put you in there because all of our resources will be there for the next 7 weeks. Lots of cool fun tools, prompts, um, discount codes to like getting credits on different platforms. We have a bunch of fun surprises. So, uh, so I hope you will join us over there. Um, and, uh, and then of course, of course, uh, September 28th, we will be— or, and 28th, 29th, 30th. And the first, we are doing the Unlock AI Challenge, which will be really fun. So, uh, but it will be all done through that new community, which is just, it's a fun little thing we do to keep us excited and having, you know, we do challenges every week. We'll have a little prompt challenge where we do something like this. Um, so, uh, so don't forget, do your sketchnote challenge, post it in the community. Uh, your identity work you can keep to yourself. You're welcome to share, but, uh, you can keep to yourself, but definitely let us know. Um, uh, what the AI systems seem to think you do. I saw Kim's and a A couple of you have already done an exercise similar to this, um, so feel free to share that. Um, but I, yeah, I saw quite a few of you, uh, posted into the chat your, your sketches or, and, and some of Kim's are super cute. I was like, I want a cute little piece.

I can get you that prompt. I have that in my community. We did it as a little project.

Yes, we did it in Kim's community already. So we are—

Well, that's— nobody shares these things with me. I like communities.

You don't ever come over. Besides, I gotta get you. an account on the platform too.

There we go. There we go. Yeah. Noelle, you— yeah, so much going on. Yeah. Yeah.

And for those who need replay, I have a suggestion to take your tablet to the gym and listen to the replays and you'll do more miles. I got an extra mile in, Noelle, to listen to 2 replays. I did 3 miles. Awesome. Amazing. You didn't even see it. I posted on LinkedIn. Me on the treadmill with you.

So I will totally repost that. I will.

And the people, the people on the left and right to me kept looking over at me. And I go, and I took my headset off. It's called I Love AI Community, and you should see Skoal, S-K-O-A-L. And the guy goes, oh, I know Skoal. And I go, join the community. And I said, this is the person who's the AI rock star. So who wouldn't it be funny if I—

That would be funny. And they'd be like, I remember when Sherri I met her on the treadmill. That's amazing. Amazing. All right, I gotta go. I gotta go. All right, have a great, great weekend, everyone. You too, everybody. Thanks, Eric, for sharing your amazing growth, and thanks everybody for sharing a little bit of yourselves with each other in these breakout rooms. It's my favorite part of our call.

Uh, but yeah, I got a thing if you want to see it. This— it kind of goes with what you're saying with the Like, know who you are thing.

Yes.

Right. And, uh, I'll put it in the thing. Yesterday, I always do my weekend review thing and we, somebody posted in the Discord to, you know, what's everybody doing this weekend? So I made it kind of a funny, like a cheeky thing. Um, because I was on so many different projects and I'm like, yeah. And it just, you know how it goes. It just snowballed into this thing. So I couldn't stop there. I put in a prompt and got my summary back, and it turned into this whole thing. Now it's gonna be a weekly report called the Damage Report.

I love this.

Yeah. And so people can go to the website and they can put the prompt in, get their weekly report, and I'll give them a scorecard, or the agent will give them a scorecard.

Oh my gosh. Of course.

On how their week went, and then a tip, like how to do better next week or whatever.

Oh my gosh. I love it. I'm just gonna show everyone, um, What it looks like.

And it's got the email, it's got the email sequence and a Google Sheet. So anybody that signs up for it's on a list. I'm doing the whole backend. I love it. So yeah.

This is so cool. This is what it's about, right? Like, just build it and see what happens. And, but I mean, I love, I like it when things like this happen, when like the brand immediately makes it and you're like, oh my gosh, the damage report. Like, it just all like falls into place.

Yeah. Everything's kind of Starting to fit all the different disjointed stuff.

So how badly did you damage the week?

Yeah, every one of my little cards, I have set the 7 most kind of insane reports from the week, and they flip over on the back and say what I did.

What? Oh, my gosh. Oh, I see. I see. Oh, my gosh. Cool. Oh, my gosh. That's cool. Alright. That's cool.

And I'm gonna make it, like, better. This is just the first draft. So—

Of course.

Yeah.

As they say, right? This is the worst it will ever be.

Yeah. This was the 2 AM, like, ooh, what can I do here?

And—

Oh my gosh. These are so cool. So, of course, now I'm thinking, like, I do incident AI incident response scenarios with clients.

Yes. Yes.

Yeah. This platform is really, really cool. I love it. Oh my goodness.

I just thought I'd share that with one of my— I'm so glad you did. Things I did yesterday or last night, this morning. I don't know when it was. Yeah.

Oh, my gosh. I love it. I love it. That's a super awesome way to end with. Like, that's cool. So thanks for sharing the link. Everyone can go and take a look at it and walk through it. It's really, really cool. All right. I love it. Thank you so much. All right, everybody, have a great weekend. So awesome to spend some time with you, and I will see you next week. Bye.

Bye. Have a good weekend.

You too.

Bye, everybody.