Jon Tilley - 5 New Ways To Find A HOT NICHE On Amazon

Hey, how's it going? It's Olly here. Very warm welcome to the Ecommerce Freedom Podcast. So just before we dive in, I've got two special new resources for you. First resource is a PDF with 15 smash hit products on it, ready to go. Examples of products you can sell on Amazon. So you can use this for inspiration or you can just see, you know, what types of products do really, really, really well. I've even included revenue examples so you can see the amount of money that each product is likely to generate. The Amazon Marketplace. If you want to grab this free PDF, just go to ecommercefreedom.com and you'll see a link at the top of the page where you can grab the PDF. The second resource I want to give you is a free Amazon Accelerator call. The whole point of this call is for us to have a quick chat and we'll gather up a little bit of information about your situation and together we'll develop a plan for you to build an Amazon business that either works as a side hustle for you or could replace your job and will take into account your situation, your experience, your background and give you a clear set of action steps to go ahead and build the business. If you want to book one of Those, go to ecommercefreedom.com, go to the top of the page and click Amazon Accelerator call. You fill out a quick form and you can book a call. Alright, thanks so much for joining me for another episode. This one's going to be good and enjoy it. Hey everyone, Very warm welcome to another episode of the E Commerce Freedom Podcast. So today, very, very happy to announce we have a wonderful guest by the name of John Tilly. And John owns a really cool software tool called Zonguru, which is something I actually have heard about for a little while, but haven't delved too deep into. So I wanted to bring him on the podcast, have a quick chat about a few ways that we can find hidden niches on Amazon. Let him talk a little bit about how his tool can help as well, just in case you wanted to check it out and hopefully you'll get a lot from today. So John, it's great to have you here man. How are you doing today?

What's up buddy? Good to be here and good to meet you, man. We were talking a little bit earlier and man, I'd love to check out your neighborhood. It's a pretty cool spot. So I'm coming all the way over from Los Angeles, that's where we're based. So good to be here.

Love it, man.

Yeah, yeah.

Stockholm's a great city, man. You should come visit. Hit me up, man. I'll show you around. Awesome. All right, well, I thought we'd kick off by just hearing a little bit about your story. So, you know, you've built an incredible company, impressive piece of software. What led you up to this point where you thought, you know, I really want to build something to help Amazon Sellers?

Yeah, it's, you know, I'll give you the quick rundown so we can get into finding those cool niches. But, you know, I'm originally from South Africa, grew up there, and then, you know, back in 2004, I did the trip over the pond to London and lived in London for a few years. And at that time my career was in advertising. So I got involved in working for advertising agencies on some big brands and was on the kind of account side of it, the strategy side. And after a few years in London, I moved to Los Angeles. That wasn't a career, that was more just following a girl and ended up moving to LA back in. I think it was 2006 and continued in advertising for a few years. But I think like a lot of your listeners who probably have career jobs or work in corporate jobs, I always had this entrepreneur itch and I've always had a passion for starting businesses and started a few, including a few kind of big rave parties back in the day in London Underground. That was one of my side gigs that I used to do. But, yeah, I always wanted to start this and I could never make the jump really, for a number of reasons. But back in, this is probably 2012, I went to a gig in Vegas, which was all about selling on Amazon, and the light bulb went off for me and I was like, wow, this is an amazing opportunity to scale wealth through creating products and selling them on the world's biggest platform. And I just jumped in and within about seven months I had launched my first product and was doing 50 grand a month. And after a few months I could leave my advertising gig based on that. This was back in the early days of, of 2014, and the services side of it hadn't really kicked off in terms of supporting Amazon Sellers and myself and my business partner, Adam Hudson, who heads up an education company, we just said, how can we start the services side? Because we could see a real need in the marketplace. And so I started Zonguru back then, this is early 2015 and have grown it since then. So, yeah, it's been an amazing journey. I think some of the things that we're passionate about is obviously this opportunity about selling on Amazon, that anybody can do it, no matter your background, your education levels, just a little bit of focus and learning and you can do it. And you can absolutely scale your wealth and get cash flow as a start and then hopefully build some brands out of it. And we've also grown a team where I've given that opportunity to our team members. So I would say at least 50% of our team actually sell on Amazon as well and use that knowledge to develop our product, which is an all in one software toolset. So we have very strong research tools, listing optimization tools, as well as kind of business management tools to help you kind of grow and scale your Amazon business. So that's the story, man. It's been an awesome ride and yeah, we're going strength to strength and we have some really cool tools for Amazon.com and Amazon.uk or Europe. So sometimes it's difficult to wear an all in one tool set. But I think if you are in that research phase, I would say you have to try Zongu, because the kind of results that you get and the way that you can validate them is very different to anything else in the marketplace. Which is, which is kind of one of our unique things that, man.

Yeah, we were talking briefly before about some of the stuff you get. I was just thinking about, you know, what you guys offer and I was adding up all the money I was paying for all the different softwares like Merchantwurst and Jungle Scout and stuff, and I was like, man, I should really. Maybe I'm being ripped off. Yeah, you guys seem to do everything just in one platform, which is really amazing.

Yeah, I'll put that challenge out to you maybe after this, get you in and have a look around. And you being an Amazon seller, I think it's just up to you to kind of sit there and validate what we have. But we get a lot of head nods from big sellers now. They're like, okay, you guys get it. You understand specifically how to visualize data and showcase data so that we as sellers can answer the right questions for our business. That's the, the game that we're in as a software solution. We understand that you guys have certain questions at certain parts of your Amazon journey that you need data to answer those. And we need to make sure that we answer them in the right way. And it's not just a case of showcasing data. We have to kind of bring that together and really show it to you in the right way so you can make those right decisions for your business. That's kind of like our responsibility. Right. And you'll see when you get in, because we have so many sellers on our team, you can really see that we understand our target audience, which is obviously us. So it's kind of a really cool marriage between sellers and developers and software solutions. Check it out. I think you'll be pleasantly surprised because a lot of people compare us to, compare us to some of the big ones like jungle scout, helium 10. But I think a lot of the big sellers who use our platform, they're like, you know, the one thing they don't want to do is tell anyone else about Zongu because they feel they have a competitive advantage because you're not as big as some of the others.

Yeah, love it, man. Awesome. I'll definitely check it out. Well, and today our aim is to help people, help people find products and really understand what other ways that you can use to find products that maybe they're not using. And a lot of this stuff can be done, you know, using any software, but some of it's quite specific to Zonguru as well. Before we dive into that, though, I.

Think we should just zoom out a.

Little bit and talk a little bit about when we're looking for products, what makes a great product? How do you validate something before spending any money on stock to make sure that it's going to sell and it's not going to cause you any issues?

Yeah, I think it's a really important place to start because, you know, I think, you know as much as probably anybody listening right now, that as sellers or someone trying to find a product to launch on Amazon, we can kind of hit roadblocks, right? We can be overwhelmed. We can kind of look through Amazon and just be like, where do I start? What do I sell? And I think the more you can truly understand what data is important and what questions you have to ask to validate a product, and at a theoretical level, then whatever software you're using or whatever data you're looking at will really start to make sense and you can very quickly start to pick out some good product ideas. That's absolutely the right place to start. And one thing I want to caveat is that we focus on helping private label Amazon sellers and most importantly, those people who want to create their own brands and differentiate their product. That's where we believe is the key niche on Amazon and the key opportunities. So when we talk about validating products, we really spend time around that and there's basically five questions that we try to answer and we think should be answered when you're validating a product idea. The first one being, you know, when I'm looking at a product idea, is there demand for that product already? Right, and how much demand is there? But not too much. And that becomes more and more important as the Amazon space gets bigger and bigger. As we look to launch a product, we're not looking for the product that has hundreds and hundreds of thousands of searches a month. We're looking for a very specific mid volume niche because that's where we can get in on an opportunity and actually get to page one and actually have a million dollar product idea. People have to understand that a million dollar product idea is a very small niche within Amazon's database. It's a very specific niche and a very specific need that you're trying to solve. If you're looking at a much wider net, you're competing with massive brands and that takes a hell of a lot of capital. So you've got to be kind of very focused when you're looking at product in terms of how much demand there is. So that's the first question. The second question is how much competition is there? And again, it's that balance. You want some competition which is healthy, but not too much. So demand competition. The next one is how much capital do I need? So it's all good. Finding a product idea that you think you can get to page one on, but you might need $50,000 to do that, right? Versus finding something that you think you can get to page one, but you actually need a capital investment of $10,000 or, or pounds or whatever country you're in. Right? So understanding the level of understanding how much budget and capital you need to invest in that product is important. And the fourth one is how much profit margin can I make? This is a really important one that a lot of people get wrong, which is understanding the price point that you would be selling your product for and how much is left over at the end after your advertising and then how much, what is that profit number? And is that enough to scale a business? Right. If it's just two or three dollars, you're not really going to be in a position to scale your business and grow it. So having enough profit to invest back in stock and grow it over a year or two is really, really important to understand as well. So those are the four things. And within Zonguru we have something called the niche radar and a lot of people affectionately call it the rainbow because It's a rainbow effect with those four key pieces of data and a rating on those for any single product. So that's really, really important to understand. Okay, whether we have a strong idea or a weak idea, and if it is weak or strong, where is the opportunity? Is it in the competition or the demand or the profitability or the capital? So that's kind of how we look at it. And then the fifth one, which is absolutely critical, and the way I always explain data to sellers is your decision on a product is 50% data, and then it's 50% your soft, educated skill on the area of differentiation and how do I connect my product with customers, and then obviously, your understanding of business and how to grow a business. So that fifth wheel on that is how do I differentiate the product? And that's critical. And it's not just the color. You've got to really understand, okay, this looks like a really strong product idea with regards to data, but how could I potentially differentiate this so that the audience that I'm trying to connect with sees my product, clicks on it, and buys it? And that's a really important piece to understand.

I love those five points of consideration, man. Particularly profit, which is something that a lot of new sellers neglect to think about. It's funny because I did a podcast episode last week on profit margins and how to figure it out before you go and spend a load of money on stock. And thinking about that during the product research phase. Yeah, that's really smart. So that's cool. So that's the grounding thing we need to do. First of all, we need to find a product that basically has a high demand, low competition, doesn't require too much capital, it's going to make us profit. And where there's gaps in the market where we can differentiate and make our products stand out. So dive into some ways we can actually find products that meet those things. So the first thing we talked about before was a reverse keyword lookup. So what is that?

Yeah, so I also want to make sure that we can include some ideas outside of our tools, but I definitely want to raise some of the the key things that you can use within our toolset. And I think one interesting way of this is a little bit more technical, but one interesting way that a lot of top sellers are using Zonguru is to use our keyword tool, which is called Keywords On Fire. It's called Keywords On Fire. I don't know why I came up with that name, but it's suitable.

It sounds cool.

That's why it sounds cool. Yeah. What the tool does is for any. If you have a specific category that you're interested in, let's just say you're like, hey, you know what? Like, I'm interested in gardening tool sets. You know, like, it's a category I like. It's interesting. You know what I would do is actually do a phrase search using keywords on fire on gardening tool sets. And what this will do as a tool, what it does is it actually does a reverse lookup against the top 25 listings for that ranking. So it grabs all the keywords that they index for, and then it runs through a lot of relevancy filters that we have, which is important because a lot of tools out there will just generate thousands and thousands of keywords that aren't relevant. So we do a very good job of filtering for relevancy. So we do that reverse lookup. But then we actually have a keyword generator based on actual searches on Amazon that they've done that month that we then dedupe against the reverse lookup. So you're getting the power of a reverse lookup and a keyword generator all in one, which is super useful. What that does is it gives you a list of these relevant keywords with a number of data points. So, like, to the point that we talked about earlier, like dollars from keywords, what's the actual dollar amount the top 25 competitors make for that keyword Demand. We have a thing called launch budget, which is interesting, which is how many daily sales I need to do to get to page one, and various other data points. There's 10 or 11 that go across the page, but it'll give you this list of keywords. There might be 3, 400 keywords, which is not a lot, given the power of what it's done. But you can then filter based on things like, hey, give me anything that has a search volume of under 5,000, or give me. And then you could add another filter on there, like, give me searches under 5,000, but with, what do you call it? Reviews of under 200. So you're kind of getting that balance between medium demand and low competition, which we just talked about in terms of those. And then seeing what results come up, and you'll just start to see these really interesting keywords and product ideas that pop up. So you've kind of filtered and looked at the very focused niche within that toolset, and you start to get really cool ideas that pop up, and you'll see four or five or six within that gardening Tool set idea that could be really interesting products to then go ahead and validate. So that's one super cool way of finding product ideas within a category that you have some interest in. So if you, again, if you have an interest in a category like guiding tools, do that kind of search and then look at the results from the keywords and you'll see some product ideas pop up that you can then go onto our chrome extension validates, etc. So that's a super cool, interesting way. As I said, if you, if you kind of understand what category you're interested in.

Love it, man, that's so cool. And that's the great thing about using a software tool to help you with the research is you can actually, I mean, it will just organize the results for you. It won't necessarily show you niches that you wouldn't have seen just through going through Amazon, but it can speed things up and make things a bit more organized. And yeah, if it gives you all the data as well alongside each keyword, then that's really handy.

Cool.

All right, so that's way.

I think just another point on that is, you know, because Amazon, whether it's Europe or US or anywhere, is such a massive marketplace with so many products and so many searches. You know, it's almost like fundamentally you need a tool set to be able to find that niche and pull back the layers and go deeper on that specific focal point that you're looking at and not just look at page one with the main keyword. You've got to find those longer tailed keywords and see what kind of results those return. And is that a way to enter the marketplace? Because certainly Amazon is so big and competitive right now. You can't just take a keyword like yoga mat and expect to get to page one. It's not going to happen. You know, you've got to find these little opportunities and that's where data is so powerful in helping to kind of peel back the onion layers and find that for you.

Absolutely. Someone I know launched a product and it was a weighted blanket, but the weighted blanket niche was very competitive and what he launched was a lavender weighted blanket. So it's a slightly longer keyword, slightly longer tail keyword. So I assume if your tool you could type in weighted blanket and it might tell you that the lavender weighted blanket niche is less competitive, right?

Absolutely, yeah. So because it returns those keywords, you can kind of start to see some of those longer tail keywords. And you know, to your point, you know, if I type in you know, water bottle, you know, that's such a short tail keyword with so many different product ideas around that that's not the kind of keyword that you're going to be focused on. But if you find that white ceramic camping water bottle for men and your product can be relevant for that search, you absolutely have a match with a very specific niche and that is a million dollar business. A white ceramic camping water bottle, you know, and solving for that longer tail specific search where your product pops up and it is that, you know, your chance of converting on that is huge, you know, so you know, that's the key is to find those longer tail opportunities for sure.

Awesome. And yeah, this is something you could do with no software if you wanted. You could just try and find the longer tail keywords. But yeah, obviously having a software to help you is helpful too. All right, so let's move on to the second one. So we talked about your niche finder. How does that work?

Yeah, so the niche finder I think is probably our best tool for looking for product ideas when you don't necessarily have a sense of where to start, what categories to look at. And at the end of the day, what we've created is a database of product ideas based on it's keyword driven. So we have through our APIs, the ability to understand what our customers actually searching for on Amazon, what kind of keywords are they using and what results are being returned for that. And then we rate those various product ideas. And so this tool, this niche finder, you would log in and you can go to the tool and you can simply set some filters to your liking. And we actually have some preset filters. So we have some for starters. So those who want to launch the product that will have some demand but not a lot of competition and not have much capital that I need to invest. So if you're just starting it's a low risk type of product, then we have those kind of brand builder products. So those people who truly want to build a brand over time and that's a good filter. And then we have kind of the big hitters which are, you know, people are a little bit more sophisticated who have some risk propensity, but there's a lot of money to be returned and you can look at products. So those are kind of pre filters but you can set your own filters and then simply hit go and it's going to return a bunch of product ideas within those filters. So it's kind of thinking about what kind of return do I want what kind of business do I want to set up? And you can actually return products and then you can obviously filter those by specific keywords. So you can return by just gardening tools if you want. You can get a lot more specific, but it's one that you can use to set some general filters and then just look through the ideas that are returned and all of them that are being returned are very suitable for private label creation and selling. The feedback we get on this tool is when you do one of these searches, the relevancy of the results is just spot on. I mean, you can literally look at the page within a few seconds and you'll pick out three or four or five ideas that you've never even thought of before. So it's a super cool tool because it's not just returning results for the sake of returning results. It's actually returning very specific, carefully thought through and filters that are created to make sure that what we're returning are good for private labeling. And then it validates that product opportunity with that niche rater tool that we've talked about. Certainly if you use any tools, I would challenge you to try out the Niche Finder because most sellers are just nodding their head going, okay, these are cool ideas and I'm getting them all within the space of a few seconds. So that's the Niche Finder. It's just basically a keyword database that we've created based on searches on Amazon. And then we've added in these filters and these visualizations so you can quickly see opportunities and then validate them.

Love it, man. And that's a good tool to use if you really don't know what you want to sell, but you just want to see some ideas and yeah, quick way to come up with some ideas. So the next thing we talked about was an I'm feeling lucky button. That one intrigues me, man. So explain what is, what is that? What does it do?

I don't know, man. You know, like when you're on Google, you have that I'm feeling lucky button, which you can always click. And when we were developing the Niche Finder, you know that specific pain point which is I'm overwhelmed. I go into Amazon, I don't know where to start. I don't know what category to look at. I just need something to help me get momentum and just to keep going, we built in this kind of cool function called I'm feeling Lucky. So you can just hit that within the Niche Finder and it's just going to randomize and return random Results across any category, any product idea. If you're stuck and you just like, I'm sick of kind of thinking and I just want ideas to come to me, you can just start hitting that I'm feeling lucky button and just, you know, it's almost like a kind of like a, you know, generator.

Random generator. Yeah. Got you. That's awesome. Cool. Okay. And then we mentioned we were going to talk about the Chrome extension. So is your Chrome Extension similar to like Jungle Scouts Chrome extension? Because I use that one all the time. Is it quite similar?

Yes, exactly. There's a similarity in terms of it being. So this is obviously another way of searching for products which is going down the rabbit hole on Amazon. Right? And the way I always try to teach that to customers is when you search for products on Amazon, try not to overthink it, right? Get the knowledge, understand how to validate a product idea, but don't get into Amazon and treat it as a job, like, go in there and frown and try and look at everything and validate all of these specific points and take hours and hours on Amazon. What I would do is treat it as a fun thing where you're just going to go down the rabbit hole and just set a goal of saying, hey, I just want to find 20 things that interest me that I'm not even really trying to validate at this point. But just go through, click on things, click on the suggested product ideas, just go down the rabbit hole and have fun for 20, 30 minutes and write down the product ideas that you come up with and then go back and actually try and pick out a few that really seem interesting to you and then open up your Chrome extension and validate that product idea. The reason I say that is because if you go page by page and try and validate every single one as they come up, you're going to get stuck and it's going to become a chore and you're not going to really let it flow a little bit. And I think that's the important thing when you're on Amazon and you look for a product idea, just let it flow because you never know what you're going to find. Right? So I think that's my key piece of advice there. But yeah, we have a Chrome extension and, you know, again, we return that rainbow niche rating system on there. So any product that you pull up on Amazon, it will be rated right there on the spot using those core questions that we answer. But we have search volume, we have dollars from keywords, how much money each product Makes. But also on the keyword level, we have a really interesting integration where we'll tell you which. We can tell you which are the top three products that are returned on Amazon for that keyword search that get the most clicks and conversions. So not just the highest sellers, but which ones are getting the most clicks and conversions. Which I think is really interesting to understand because when you're looking at, for example, a gardening tool page, which ones are getting the most clicks and conversions? And is that like the images or is it the price or is it the actual product differentiation? What are those? And we indicate on the page what those are. So those are really good insights as to, hey, who's the best in the category and what are customers like and what are they engaging with?

That's actually pretty fascinating because sometimes you might go into a niche where there's a really established product and it might be selling really well, but that might just be because it has momentum. But then you might have a new seller who's in there in the niche, who's just launched a product. And yeah, the revenue might not be that great yet because they haven't ramped up their marketing budget, but the conversion rate might be unreal and the clicks might be doing really well. So if you're going to go in and try and offer something, yeah, knowing those conversion rates could be really helpful because you'll get to see what the actual customers are responding to. That's actually really cool. That's interesting.

Yeah. And again, there's a bunch of other unique data points on there. But yeah, as I said, I think any of these tools can give you an insight into the data, but it's about what questions you're asking. And most importantly, I think is seeing the data, but then going, okay, how can I differentiate this product? What are ways that I could? Not just aesthetically or based on taste, because taste is different for every single person. So what can I actually do fundamentally to the products that. That I could tweak or change that would connect better with an audience? And that's another whole conversation. But that's a really important one. And I would encourage anybody to understand how to differentiate and what kind of questions to ask around that. Because for one, a lot of people think about how they're going to differentiate a product, but it's just unrealistic. It's over capitalizing on the product. It's mold costs. It's pushing your actual cost of goods way through the roof. And so how do you find that balance between differentiating a product but not over capitalizing on the actual product. So you don't make margin. And that's something you have to kind of dive into and understand.

Yeah. When you validate, that's a big consideration. It's like, what do the customers say they want and what does it appear that they want? And also what are you willing to actually provide? Because the customers might want a toaster that enables you to fly to work and back. Right. But developing that, you know, is obviously insane. So. Yeah, about finding that balance between what.

And what our customers wanting to pay. Right. That's the most important thing.

Right? Exactly. Because it could be the best product in the world. But if it's going to have to cost £400, then yeah, it might be out of their price range.

So that's one other trick on that which is worth mentioning is you know when you're looking at a product and it's in that like $30 range. Right. And you're like, okay, cool. I think I can differentiate in a way. One question I'll ask of users is to say don't think about what could you do to the product without really increasing your cost too much. Where now you could come across as a premium brand where you could sell it for double that price. So try. And that's the ultimate win on Amazon or any product or the entrepreneur game. How can I keep my cost of goods low, but charge a premium and even filtering and looking at some of the higher priced items for that category that you're looking at, that's where it really gets interesting. So even if you're looking at a product that's selling for 60, 70, 80, 120, $200 on Amazon doesn't mean that the cost of goods is going to be 100, 150. You might be able to find that great product where it's actually costing you 10 or $15. But because you've created a premium brand around it, you could sell it for that higher price. Premium. And that's where you really win because your margins are great. Right?

Love it. Yeah. That's the ultimate game, right? To increase the perceived value, charge more and keep those costs low. Absolutely. Cool. All right, so that's method number four. What's method number five?

Method number five is thinking beyond Amazon. I think, you know, it's really important. We have all of the tools in the world right now to compete with big brands and to sit alongside big brands. I would say, in terms of what you've created, how it looks, your brand, all that kind of stuff, we have this Amazing network through our digital landscape that we can find all these experts and create these amazing products. I would encourage you, as you start on Amazon and you find categories and things you like, open your thinking to beyond Amazon and that includes one that we sometimes forget and it's a little bit harder nowadays, but retail and planting that seed in your head of some product idea that you're interested in or category and then just cruising your retail stores, your boutique stores, especially if you're in a different country and looking to sell on Amazon.com in the US or if you're in Europe, spending some time, maybe not physically in the retail spaces in the US but definitely finding brands beyond Amazon that you can Google for or look at Google images. Google Images is a great way you can filter for stylish, cool whatever and just look at what comes up on Amazon.com, but going back to this idea of perusing retail, there's so many cool ideas and things that people have focused on and spent years and years perfecting. If you can find those and then look at a way of bringing that to Amazon, I think you have a really cool product idea or a way of differentiating a product that hasn't been thought of. And there's definitely so many opportunities. Sellers on Amazon traditionally are just trying to solve a need. They're not really trying to create a beautiful, amazing brand in general. Right. So there's an opportunity for that and people are looking for it. So, you know, solve it and you know, for example, like creating, here's an example. You're creating bar equipment, right? So bar equipment, you know, the shakers and cocktail shakers and stuff like that. Yeah, you can go and get the, the cheapest Chinese manufacturer to get you their product. But what about investigating the curated craft of bartending and going and understanding the Japanese crafted utensils that Japanese bartenders use and what do they look like and the beauty of it and just doing some Pinterest searches on that and maybe going and really spending some time in a bar like going and finding the ultimate barista and talking to him about what his products are. And you'll be fascinated to understand the craft of bio utensils and then taking some of those ideas and applying it to something that you take to the market on Amazon is just a typical example. Right. So push yourself to really get into the creative idea of the craft of whatever it is that you're looking at and bring those ideas to your product.

That's an awesome piece of advice. And what that will do is that will Start to answer a lot of these questions, you know, when you're asking, how can we differentiate? Well, if you know something that a bartender uses for their piece of equipment or whatever the niche is, you know, if you know something that the customers would absolutely appreciate because it really helps with the thing the products meant to do. And a lot of the products aren't offering that. Well, now you've got your answer as to how to differentiate. Right. And quite often finding these things out that are going to separate you and give you an advantage, the marketplace, the answers are already there. You just have to do enough research for them to, for them to emerge. So, John, this has been fascinating hearing these, these new ideas. I've picked up some great ideas here for how to expand my list of niches. And so if people want to check out Zonguru and give your software a try, what's the best way to do that?

Yeah, I'd love anybody to jump in there. And one thing that we also pride ourselves in is our customer service. And if you have any questions on zonguru.com, you can hit us up in our chats or once you try us out on our free trial, you can ask questions and the guys will jump in and help you because they're absolutely passionate about helping you. So use that resource and feel free to leave any feedback from, from this audience as well. But I would say the best. What we'll do is we'll set up a specific link for your audience and we can do it at, you know, we'll do it at zonguru.com forward slash.

We could just put Ollie maybe or. Yeah, yeah, yeah.

You name it, we'll put it together right now.

Let's do it. Zonguru.com ecommerce freedom. I like that. That's cool.

Perfect. Yeah, so we'll set that up for you. We'll give you a 20% discount on the monthly price for our starter package, which is where you want to start with research and get access to all of our tools. And what we'll also do is we'll throw in a free 60 product hot product eBook. Basically, we have a team that based on the way that we think about finding private label products, we've got 60 products, the latest 60 products and then also why they are good products to sell. So we'll throw them for free on that link as well. So you can just grab that and then so it's basically you can get that hot products for free and then you can unlock that offer if you want to do it and then sign up for the 20% discount. But you can definitely get the hot product list for free with actually not even signing up. So definitely check it out.

Love it. Yeah, guys, go to that link, zonguru.comecommercefreedom and give it a try. And it's like with any tool, best thing to do is try it, see if it works for you. And.

One other thing that I would throw in there is check us out on Instagram at Zonguru. We've got an Instagram channel, but we've approached it in a different way where we're trying to solve problems, need around product ideas and inspiration. So essentially, it's just a feed of very cool product ideas that you could sell on Amazon. And again, answering those questions, why is it a good product? And how do you differentiate and what's hot, what's not? So, you know, it's not just a feed to kind of showcase Zonguru. It's really trying to solve a need, which is to create inspiring posts around products that you could potentially sell on Amazon. So definitely check it out at.

Awesome. All right, John, well, thanks so much for your insights today. It's been incredibly valuable, man. Hope you guys go check out the software and. Yeah, hopefully we'll catch up soon.

Yeah, great to connect with you. And hopefully we can connect down the road because, you know, we obviously both in the same business and, you know, we have. We have some core areas we can dive into and I'm sure we could touch on many other subjects in the future.

Yeah, man, let's keep in touch. Love it. Awesome. Speak soon.

Cheers.