TUTORIAL: How To Get Reviews on Amazon In 2021

Getting reviews for your product on Amazon can feel like pulling teeth. So how do we actually build a strategy to get reviews, get steady flow of reviews coming in to get your product ranked and get you more sales? Well, this is exactly what we're going to talk about in today's video. So there are 1, 2, 3, 4, 5, 6 steps you can take to get tons more reviews for your private label product. And I'm going to go through them with you. So step number one that has to happen for you to get or have any chance of getting reviews for your product on Amazon is launch an amazing product. If you don't do this step properly, then anything else you try to get reviews is going to fail. So, I mean, an amazing product, it seems like quite a broad term, right? What does that actually mean? Well, there's a few things that go into this. Number one, it needs to be a product that meets the criteria on the smash it product radar. So in other words, it has to be a product that looks like people actually want to buy it and there has to be a chance of them actually finding it. So it has to have high competition and, sorry, high demand and low competition. You definitely don't want high competition. And then customers will actually find it so they can buy it, so they can actually leave you reviews. Right. So that's the first part of it being an amazing product. Another thing you need though is the product that you source has to be incredible quality. Like if a customer gets a product and it's very cheap, very bad quality doesn't. It's not fit for its intended purpose, then you might get reviews, but they're all just going to be terrible reviews. In fact, you'll motivate the customers to leave you a bad review, which is obviously not what we want. If it's an okay product and it just about does the job, but not that well, you'll motivate customers to not leave you a review because they won't be super annoyed about the product, but they won't be super happy about it, so they're not feeling any emotions about it. So they'll just leave it. It will just be meh. They'll just walk away and carry on with their life. So you want the product to be astoundingly good quality. So customers feel compelled to leave a review because it really does serve its purpose extremely well. This brings me on to another point with launching an amazing product. Really what you want to aim to do is wow your customer. I believe in the rule of reciprocity. This is A very real rule, if you give a lot to somebody, then as long as they're a good, healthy human being, they will at some point feel the need to give back to you, right? As long as you give without expecting anything back. This applies in your life, this applies in your personal relationships, but it also applies in business, right? So if you launch a product and what you give to the customer with your product is genuinely above and beyond what they ever would have expected. They will feel so overwhelmed by emotion, they will want to reciprocate and do anything they can to help you, the seller. And one of the things they know really helps you as a seller is by leaving a positive review. I had a client recently who got a couple of sales before he even turned on the advertising with his product. And two customers out of like three or four sales left reviews, which is an insanely high sale to review ratio. Why did this happen? Well, it was because he went above and beyond what he needed to do with the product. He put it in incredible packaging. He made it into like almost like a gift box. And he didn't even really advertise this on the listing. It was like over delivering on the promises he made inside the gift box. It was presented really well with nice like wrapping tissue paper. The products was incredible quality and was actually better than what it said on the listing. So the customers were just so pleasantly surprised they felt compelled to leave reviews. So this is what you want to do. Launch an amazing product, make sure it's definitely going to sell, and then over deliver by sourcing something extremely high quality. That's step number one. Step number two is start thinking about how to get sales. The way to get reviews is to get sales. Really, this is the conundrum. Now what can be a bit tricky to understand is how to get sales when you don't have reviews, right? Because it's like, okay, I need sales to get reviews and I need reviews to get sales. It's like a catch 22 kind of like when you need an experience to get a job and you need a job to get experience, it's like, well, what the hell do I do? Well, in the job world, what you could do is work for free. You could get an internship. Not always a possibility, but you know, it can help. Well, the equivalent of getting an internship when trying to get reviews and sales of an Amazon product is sell the product cheaper, duck the price of the product. Therefore customers will see that, you know, it's such a bargain, right? Just like an intern is a bargain, right? That they'll buy it even though it hasn't got any reviews. Just like you'd hire an intern that doesn't have any experience, which is such a good deal for the company. Why wouldn't they? Right, so duck the price. I mean, how much? Well, just look at the best sellers and make yours cheaper than that. Run a bit of advertising. This will get you sales even if you don't have any reviews. As long as you followed step one and you have an amazing product. As you get sales, a percentage of the customers will leave a review, right? It's debatable. How many? Maybe 1 in 20, maybe 1 in 25. Maybe 1 in 30. Maybe more, maybe less. It all depends. But the more amazing your product is, the more customers who buy will leave a review. Alright, you've got amazing product, you're getting sales. Next step three is nudge your customers. Giving a review as a customer is like on the bottom of their priority list. They're not sitting around worrying about the fact they haven't let you left you a review yet. They don't care, quite frankly about you and your business and your reviews, right? Nobody does really, except for you. However, they may feel kind of compelled to leave one if the product was great. So to help them remember, if they have a free minute to actually leave a review, you can send them a nudge. Now we have to be careful about how we do this because Amazon are pretty particular about this, right? So there's several things you can't do. You can't spam the customer with messages constantly asking them to leave a review. You can send them one message, right? You can't ask the customer to leave a five star review or try and influence the way they write their review in any way. So you just have to say, leave me a review. You can't say leave me a great review, right? And you can't incentivize them to leave a review. So you can't say, hey, I'm going to give you a discount if you give me a review. You can't do that. So you just have to send them a nudge. And there's two ways you can do this. Number one is by using the Buyer Seller messaging system. If you click on the order, click on the customer's name, you can send them a message, ask them for a review, explain that you're a small family business owner. Reviews really help you grow your company and get more sales. And you're selling on the Amazon platform to get some sales for your small family business. They'll realize you're not just Jeff Bezos selling this product, but you're a family business owner, a small business owner. They'll be more inclined to help you. That's way number one. Way number two is by using the request customer review button next to every order in your seller central account. So go to orders, look down list of orders and you'll see request customer review button. Just click the button. Because you can only click the button once, you can only send a message once. I'd recommend leaving a bit of space in between. So maybe three days after the sale, send them a message and then three days after that click the nudge button. That way you've given them two nudges spaced apart. You might catch them in a time when they have a free 5 minutes to leave you a review. Cool. So they're the basic methods. Those three steps are the basic ways you're going to get probably most of your reviews. But there's some other stuff you can do as well. Starts to get a little bit more complicated here, but I wanted to tell you about these other methods because they can be useful. So method number four is inserts. So when you're putting together your package with your product and the packaging and whatever accessories it has, and manuals and whatever else you need, you can also just put in a little piece of paper that says, hey, please leave us a review. I recommend you put the same stuff that you put in the message to the customer on the insert. Right, Explain. You're a small family run business, you rely on customer reviews and it'd be really helpful if you like the product and leave a review. Right. So again, don't ask them to leave a five star review. I don't think you're even allowed to ask them to come to you with any problems before leaving a review. I think you can only say leave me a review, but that's fine, you can put that on an insert and that gives just them another nudge to leave your review. So that's really three nudges in total. Now with clicking the button and sending a message, hopefully this will up the ratio of customers to reviews over time. Method number four. Now this one's a bit tricky, a little bit difficult. I probably wouldn't recommend it if you're in your first product. Once your business is moving, maybe you're doing, I don't know, 4,5k a month or something. This is what you could do next, email customers to ask them to leave a review. So I know what you might be thinking. You're not allowed to use customers email addresses and send them emails. Otherwise Amazon's going to kick you off the platform. And this is absolutely true. So you don't want to be circumventing Amazon's policy. But what you can do is get customers emails before they buy your product, right? You can build an email list of customers before they buy your product. So what you can do is maybe use Facebook ads or Instagram ads or whatever advertising platform you like. Send people to an opt in page, right? Which is a page where you give someone something in exchange for their email. And the thing you give them could either be a lead magnet, maybe a PDF of something related to the products you sell. So if you sell pet products, give them a dog training PDF or give them a discount code for your product so they can use it to buy your product. Then after they've bought the product, you'll see you'll have their email address and you can email them and ask them to leave you a review. Again, it's a slightly more advanced tactic. You'll have to spend a little bit of money on advertising, but if your business is profitable, then you can just use a portion of that profit, reinvest it into marketing, help you build your email list. And when you launch new products, if they're relevant to the customers, you can advertise them to your whole email list for free by just sending out emails. This will help you build a much more solid business. And if Amazon ever gets shut down, you'll still have your list of emails and you can sell them products on another platform. Shopify, ebay, your own website, funnels, whatever you like. Pretty good tip. A little bit more advanced, but super powerful. Then finally step number six is use retargeting. So this is one step more complicated than using email, but it is very effective. So what you can do is you can figure out who bought your products or at least who is in your email list by putting pixels, which is a little bit of code on all the pages of your opt in pages or your website, right? Then once you've tracked everybody that's been to these pages, you can use different advertising platforms such as Facebook, Google, YouTube, which is Google TikTok, the display network. There's loads of advertising you can use to follow those people around the Internet and ask them to leave you a review for their purchase. Now again, this is a little bit more complicated and if you want more info, just Google retargeting Pixel and you'll get loads of articles about how to set this up. But this is another opportunity you can use to nudge people to review your product. So the end of the day six Steps to Get More Reviews now the key thing to remember about this whole process is number one, don't get too overwhelmed by it. If you're too confused, just do the first three steps. Amazing product. Get sales, Nudge the customer. Stick to that right and you'll be able to build a six or seven figure Amazon business. Most Amazon sellers only need to do that. If you want to up your reviews a little bit more and take things to the next level, then do inserts. Once you've mastered that and you've got some solid income coming in using those methods, then you can move on to the more advanced stuff if you want to. The idea is really just to try and nudge up the customer versus review ratio for each product just so it gets easier to get your products ranked, get them more established and build up that customer trust when they're looking at a listing and thinking, should I buy this or should I not? And yeah, having a great review strategy is the easiest way to speed up the process. All right, hope this has been helpful. If you need some more help, click one of the links in the description. There's plenty of resources you can use there to get my help and we'll catch up very, very soon. Oh, if you haven't done so already, hit subscribe like the video and I'll talk to you soon.