Good marketing requires thinking carefully about the story you’re telling and if your message reflec...
Can we talk about the confidence crisis many founders struggle with (but rarely admit)? Most times ...
You can explain your product perfectly, communicate your vision clearly and still struggle to get pe...
What does a narrative deficit look like in an organization ? We often think of narrative as somethi...
Your company already has a narrative. The question is: are you shaping it, or are you leaving it to...
My biggest takeaways from my conversation with Lydia Ume Ume on narrative positioning: 1) A narrati...
What does it mean to build a narrative for your company? Why does it even matter? Had this insight...
I spent the weekend building a little time-management app for my niece and my brother. They're eigh...
60% of the time, AI doesn't make me write faster. Okay, let me put it this way. When I write stuff ...
I’m having a small, intimate lunch with a group of marketers this Saturday in Lagos 🎉 If you’d lik...
It’s really interesting how some of the things we don’t like doing at work, the things we see as an ...
Whenever I get frustrated with Claude Design, I threaten it and tell it that it's been disappointing...
I’ve had a lot of conversations with marketers, and one thing I’ve noticed is that career growth rar...
I asked three marketers one question: “If you could recommend ONE book, podcast, or person that eve...
Enjoyed this conversation with Gift (Gigii) Chidinma. If you’re intentional about building a career ...
We ask ourselves the wrong question when we're unhappy with our careers. We ask, “What should I do...
I asked Gigii, Senior Content Marketer, how she knew she wanted something more from her career. Her...
The hardest part of leaving your job is not knowing that you want to leave. It’s wondering what hap...
Leaving an unfulfilling job can feel like a risky decision, especially at a time when economic uncer...
Feel like hosting an in person hangout for marketers in Lagos. Nothing serious just a small lunch wh...
My conversation with Gigii, Senior Content Marketer, opened up something most of us know but rarely ...
Why does the same work that makes some people feel deeply fulfilled leave others feeling completely ...
Between getting paid well enough to afford the lifestyle you want and waking up every morning knowin...
I’m sure you’ve seen all the conversations around AI slop, and some of the helpful tips on how to de...
I’m seeing a resurgence of conversations around AI slop, and I think it’s a really interesting conve...