A founder raised $11 million by focusing fundraising on women as their ideal client, using deep targeted messaging instead of automated systems. The strategy came after launching books with a personal clone and following advice from Peter.
Who is Catherine Bell?
Uh, 3 weeks after I launched my books with my clone, because I was so hyper, hyper, hyper focused on my ideal client avatar because of what Peter has taught us, and this is what I now do for companies, I dive in really deep and hard, raised over $11 million. Get this, are you ready? 100% of it came from women who is my ideal client.
Yeah. So cool. No, I love men.
Lots of men invest with me, but because I was so hyper-focused in all my messaging, again, $11 million, all women.
Yeah. How much of that was, was any of that from using like this automated system? Meaning like they either texted or called through your AI and it raised it?
It was all— no, it was no texting or calling. It was messaging through my books and then using my clone and all the other messaging that they've been following. And that's how they came to me.
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