A founder raised $11 million in three weeks using their first three books and an AI clone. They built this by nailing their messaging and relationships, then created a detailed client avatar named Elizabeth Thompson to target the right people.
Who is Katherine Bell? My first 3 books and my clone, I raised $11 million.
That's amazing. That's awesome.
It was huge. So from that, continuing to move forward. And again, because the message, because I have the relationship. So my avatar, her name is Elizabeth Thompson. So Yoda, go ahead and tell Charlie more about Elizabeth and the deep dive that we did with her.
Absolutely. So Elizabeth Thompson is the ideal client avatar that we've crafted with a lot of care and detail. She's a legacy-driven, heart-led woman who really values making a difference through her wealth. We did a deep dive into her values, her fears, her aspirations, and that really allows all of Catherine's messaging and marketing to resonate deeply and authentically. So everything that gets created is run through that lens, and it ensures that it's always on point and impactful.