Sears built the world's tallest building and dominated retail, then disappeared entirely. Its collapse shows how even the most powerful companies can vanish if they don't adapt to new rules of business survival.
Are you in the deal room? Amazon of its day, a retailer so powerful it built the tallest building in the world, would end up as nothing more than a ghost story? Well, that is the incredible rise and the spectacular fall of Sears. Sears tells us everything about the new rules for survival in business today. You know, Orson Welles had this great quote: if you want a happy ending, that depends on where you stop your story. And for Sears, that quote is just perfect because— uh, now we can't hear it, something happened. Retail A giant that seemed like it could never— now it can. But of course, the story didn't stop there.
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