Tommy DobczykOpportunity Zone Advisor, OZ Wizard · Director of Development | Certified Opportunity Zone Advisor

Facebook Marketplace Ads: Clicks, Messages & Viral Real Estate #shorts

30 Jul 2026 · 1 min

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1:21

In this short tutorial, Tommy Dobczyk walks through how to evaluate and improve Facebook Marketplace ads. He starts by breaking down the performance of a recent ad—103 clicks and 4 messages, yielding a 4% click‑through rate—and explains how to interpret these numbers to decide whether an ad is gaining traction or needs copy tweaks (e.g., reducing information). He then showcases a more successful septic‑tank ad, demonstrating how to view the ad’s listing, examine incoming messages, and use the platform’s “more places like this” feature to target a specific audience—here, a “mobile home park investor” group. Tommy emphasizes that the same targeting and performance‑analysis approach can be applied to real‑estate listings, turning a niche product ad into a scalable real‑estate marketing strategy.

Chapters

what I end up with is again, I had 103 clicks. I didn't, I don't think I've had very many. I've had what, 3 messages on it or so. It didn't, it didn't get a lot of activity, but 4, here's what I look at. 103 clicks, 4 messages. That's what, that's a 4% click-through rate. So I, that's the metrics, the way you look at the metrics on that is you figure out how many sent a message and how many seen it right there. And so then you're able to know if you're able, if you're getting good traction or If you need to change your vocabulary, like put less info, you'll figure out what you want to do for sure. Get down here and I'll show you one of my more popular ads so that you got a better— like we got our cash flowing RV park there out in Wyndham. So here we go. Here's the septic tank ad. So renew it. I'm going to show it to you. I'll do 85 clicks on listing. Went to the listing right here. You can see I got a, probably a long list of comments here. And so you can see that there, these are just The messages. I'm sorry, not the comments. These are the messages. I think there's comments, no comments here, but I can list more places. And oh, I like the, I like when they give me this option. See this list of more places like this. All I gotta do now is just click them. And I'm gonna do, I'm gonna do a mobile home park investor group because even though they're out of state, they still need septic tanks and they probably don't know where to find them, but I do. And this is just for septic tanks. We can do this with real estate. Totally.