A founder explains why network marketing fails and why a structured system for reaching the right people matters more. He contrasts retail capital-raising, where you build your own marketing, with institutional capital-raising, which uses established broker networks to find investors faster.
Chapters
Today in the Deal Room. From zero to millionaire in 6 months. I like collapsed timelines and had comms very fast. And here's why. Because they had a very, very clear system and marketing. And I didn't have to be a part of the NFL club. No friends left. Because if anybody's been a part of any network marketing company, they're always like, oh, your friends and family. You do not build a frickin business with your friends and family. Amen. Build a business doing— having a very clear system and structure, marketing, going out, get in front of the right people, and it's not your friends and family. So every network marketing company that, you know, preached the NFL club, I was like, I'm out, because it wasn't a system. And what I see is that raising— what I've been going through is raising capital. Retail is kind of like that. Now I've created my own system to be able to market and get in front of the right retail people and do all of that, which has been awesome, but I've had to create that. Where on the institutional side, they have the broker dealers, they have the actual companies that have all the connections, and they have the full sales teams that go out and get it in front of the RIAs, the family offices, all the institutional capital, which is how it should have been, which is the same of when I was in that network marketing company, why I crushed it, because they had all those connections to make all those things happen.
