Tommy DobczykOpportunity Zone Advisor, OZ Wizard · Director of Development | Certified Opportunity Zone Advisor

How To "Fish" For Customers With Facebook Marketplace #shorts

28 Jul 2026 · 1 min

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1:09

In this short monologue, Tommy Dobczyk explains a Facebook Marketplace marketing tactic he calls “fishing” for customers. He runs very simple product ads—such as for commercial property or septic tanks—using only a few words (about five), three pictures, and a video. The ads are not meant to sell the product directly (he often doesn’t even have the item under contract) but to attract attention and generate leads that can be turned into service work. By partnering with contractors, he matches the leads to jobs, takes a placement fee, and also earns a 40‑60% markup on the product resale (e.g., septic tanks). He emphasizes that short, punchy copy performs far better than long descriptions, and that this approach lets you sell a product that leads to a service, even though Facebook Marketplace doesn’t allow direct service listings.

Chapters

I literally use it as what I call like for fishing. I ran an ad for commercial property. I didn't tell them what property, cause I didn't have it under contract. I just said I had commercial property and I used it as a tool to get their attention. Where I learned to do this from was those septic tanks, because I don't make them. I just sell them. And so off of those septic tank ads, I make, I make between 40 and 60% markup. And then it also leads to me getting the work and getting the job as well, because the What you wanna call it is the contractors are easy to find. And so I just go after the contractors, find the contractors, put them with the job, and I take a fee off of getting them the job. So you can't sell a service on, say, on Facebook Marketplace, but you can sell a product that leads to a service. And that's the, that's the mindset that I'm trying to create. But the actual step-by-step is we just, again, since you're already going in there finding stuff on Zoom, let's create a very simple— I found that what works the best are the very simple words, not the long deep cookie ones, that one doesn't seem to get very much, but if it's like 5 words and 3 pictures and a video, people click on it like crazy.