Tommy DobczykOpportunity Zone Advisor, OZ Wizard · Director of Development | Certified Opportunity Zone Advisor

Pace Morby's FOMO Secret: How He Fills Rooms & You Can Too! #shorts

3 Apr 2026 · 0 min

Watch on YouTube

0:22

In this brief YouTube short, Tommy Dobczyk discusses how real‑estate investor Pace Morby consistently fills large event rooms—reportedly up to 3,000 attendees—by saturating the internet with warm, emotional stories that create a strong sense of FOMO (fear of missing out). The dialogue explains that this strategy makes people eager to attend, even to the point of borrowing money, and draws a parallel to the aggressive fundraising tactics of evangelical Christian preachers in the 1980s‑90s who urged followers to give whatever they could for salvation. The core claim is that relentless, emotionally‑charged online content can drive massive physical attendance.

Are you in the deal room?
Morby packed a room with 3,000 people going, mine, mine, mine, mine. I go, how did he do it? And he did it with like just saturation of the internet with information and, and, and the warm and fuzzy stories, right?
Building FOMO is the fear of everyone missing out and they'll just pay money because they just want to feel that feeling of being included.
Yeah.
And they'll borrow money to get in there. It's kind of like the evangelical Christian preachers that were around in the '80s and '90s. They'll borrow and beg and steal money to send in. Yeah, their salvation.
No, 100%.