Tommy Dobczyk negotiates a business deal by offering the seller something money can't buy: weekly fishing trips to Alaska. The seller had no interest in maximizing profit, only in lifestyle. Understanding what someone actually wants beats a bigger check.
Are you in the deal room?
Because his kids don't want this company and he's older.
He just doesn't have kids.
So, oh, yeah, tell him what you— what ultimately he wanted and negotiated. What does he want to do? And you promised him Alaska.
He just wants to go fishing. He wants to go fishing at least once a week in Alaska.
That's it. Like, when you find people's why and what that, that thing is, and then you just make it happen. So Tommy knows you know, somebody in Alaska who has a fishing company, and he's already coordinated to like get this guy out there to go fishing. Like, it's not always the biggest check that they want, right? Man just wants to go fishing in Alaska.