A technician charges $10,000 to fix a problem in 20 minutes. You're paying for years of expertise and the ability to diagnose it fast, not the clock time. That's how professional services should be priced.
Today in The Deal Room. Bill, and they were like, it took you 20 minutes to fix, like, you're, you're really charging us $10,000? He's like, the education and the time and the years that it took me to know exactly how to fix this in 20 minutes, that's what you're paying for. You're not paying for the 20 minutes. So be crystal clear. That guy said exactly— that was my point. You're the guy with the hammer. That knows exactly how to get it done in 20 minutes, and they're like, wait a sec, it's like, no, no, you don't understand, like
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