Tommy Dobczyk argues that time and land are your real leverage in negotiations, not price. You can negotiate price, but you can't create more time or land. Prioritize securing those instead.
Chapters
Are you in the deal room? And then you're right. Deal. You always want to get a deal on the time because you can always justify the price. Okay. The one thing we cannot replicate or duplicate— there's two things God's not making any more of, and that's time and land, right? It's true. Those are the only two things that we don't have the ability to replicate, duplicate on our own power. So we can extend how much time we have and we cannot extend the amount of land we're given. So those are the two places I like to, to have the best leverage is in those two departments because those are non-negotiables.