Tommy DobczykOpportunity Zone Advisor, OZ Wizard · Director of Development | Certified Opportunity Zone Advisor

Unlock Storage Facility Success: Demand, Competition, Positioning! #shorts

15 Apr 2026 · 1 min

Watch on YouTube

0:45

In this YouTube short, Tommy Dobczyk evaluates the self‑storage opportunity in the East Valley/Mesa Gateway growth corridor. He notes that competition is present but fragmented, and argues that the most effective market positioning is premium—offering covered or hybrid storage rather than low‑cost uncovered parking. He then validates the site’s macro environment, highlighting households with discretionary income and “toys,” an influx of residents moving into the corridor, and small‑business contractors and fleet operators who need outdoor storage. He cites an industrial market source showing a 1.6 million‑person population within a 30‑minute drive of Eastmark/East Mesa in 2023, projected to rise modestly to 1.64 million by 2028, underscoring the demand potential for a higher‑end storage facility.

Chapters

Did you see what the deal was today? Competition. What's the competition look like? Meaningful but fragmented. And then the best positioning is not commodity, uncovered parking. Go premium, go covered, go hybrid. Right. And then does this site have the right macro setup? Says it does. So let's look at what that means. It means that the households with discretionary income and toys are in that area. People moving to East Valley and Mesa Gateway growth corridor are big. Small business contractors, fleet users also need outdoor storage. So within a 30-minute drive of Eastmark, East Mesa, one industrial marketing source shows a $1.6 million population, a 1.6 million person population in 2023, projected to grow to 1.64 by 2028.