A Lateral Thinking Puzzle from Paul Sloane

The leader of #innovation has to be an arsonist and a firefighter.

Magic Phrase #17. Turn features into benefits.

Magic Phrase #16. For when you feel anxious or worried.

The Best Piece of Advice for Leaders

Seven Things I believe to be True

Question for leaders. What is on your Kill List?

The most important question for a business leader to ask.

What is different about your business? #lateralthinking #marketing #leadership

Two important questions for CEOs and Marketing Chiefs. #1 Why do people buy our products?

Questions leaders should ask to assess the level of #innovation in their business. #leadership

Why Every Leader needs an ABC Vision