Paul Sloane introduces a marketing course on using bold, controversial tactics to cut through advertising noise. You'll study alarming ads and billboards, learn risk management, and work through idea-generation exercises designed to help campaigns stand out.
Chapters
Bold Moves, Big Results: The Outrageous Marketing Playbook is your ultimate guide on how to communicate with real impact. Consumers today are overwhelmed with marketing messages from all directions. How can you break through the noise and get your message across? When conventional approaches are no longer working, then it's time to consider the controversial The scandalous or the outrageous. Hi, my name is Paul Sloane and I will be your instructor on this course. I've been a marketing manager, marketing director, CEO of various companies, and I've always enjoyed the adventure of creative marketing. I've written many books and courses on lateral thinking and innovation. In this course, we review excellent examples of alarming adverts, brilliant billboards, preposterous pranks, and marketing mischief. Remarkable campaigns which delivered outstanding results, changed behaviours and perceptions. So how and when should you be more adventurous? How can you deliver the benefits and manage the risks? Because there are risks. In this course, you will learn tips, methods, exercises which will give you the tools you need to generate the ideas and to select the best ideas to implement really effective, outlandish campaigns which will captivate audiences and deliver memorable messages. Whether you are an experienced marketer or you're just starting out, this course will inspire you and and empower you to be bold, to try new initiatives, to be outrageous when it's appropriate to be outrageous. So don't settle for the ordinary when you can be extraordinary. Enroll on this course and learn how to be outrageous in your marketing. I look forward to seeing you on the next lecture.
