Introduction to the Master Class on Leading Innovation

Paul Sloane introduces a 25-lecture masterclass on leading innovation for managers and leaders. The course covers setting vision, running innovation audits, managing pipelines, overcoming fear of failure, building MVPs, open innovation, and creating sustainable innovation engines.
Chapters
How can you lead your team or organization on the innovation journey? How can you take it to innovation success? Perhaps your organization is very successful, it's good at innovation, it's producing new products and services every year, or perhaps like most operations, it's a little bit risk-averse, a little bit complacent, not very good at developing new products and services. In either case, this masterclass is ideal because it covers all the essential leadership actions and elements to transform your organization into an innovation powerhouse. It is practical, comprehensive, and up to date. It's ideal for all leaders, managers, and people who aspire to lead innovation. It applies in all sectors for people who want to learn how to make their organizations more innovative more entrepreneurial, more agile, and more successful. My name is Paul Sloane. I'm one of the UK's leading experts on innovation. I give talks and workshops all around the world. I've worked with and run innovation events for companies like Nike, Microsoft, Unilever, Reckitt Benckiser, GlaxoSmithKline. I've also helped banks, government agencies, charities, and small companies to become much more successful with innovation. In almost every case, the result has been that staff have been more engaged, more motivated, and become more entrepreneurial, and the operation has seen more successful innovations. This course is packed with all the vital lessons that I have learned about what works and what doesn't work and what it takes to succeed with innovation. And you know what? It's all about leadership. I carried out a survey amongst executives to see which topics were of most concern to them when it came to leading innovation, what they saw as the biggest problems and challenges, and I got some very useful input, and I incorporated the topics they raised in this course. It has over 25 lectures and resources, and it covers things such as setting the vision, carrying out an innovation audit, managing the pipeline, overcoming fear of failure, overcoming customer resistance to change, managing the minimum viable product and prototyping. It looks at open innovation and crowdsourcing, gives very good examples of how to do that. We look at how to manage innovation teams so as to get the most out of them, see what works and what doesn't. We look at how to generate and evaluate ideas. We look at idea management schemes. So we cover the full range of up-to-date innovation techniques. Furthermore, it gives you the characteristics and qualities of great leaders of innovation, so you can see what qualities you need to succeed. And it gives you the tools and techniques to create a sustainable innovation engine, not just an operation which produces innovations once, but can do so over and over again, transforming your organization into a powerhouse of creativity and entrepreneurial activity. It will make you a better manager, a better leader. It will advance your career. What's more, I think you'll really enjoy the course. I look forward to seeing you on the next lecture.
More from Paul

What is different about your business? #lateralthinking #marketing #leadership

Two important questions for CEOs and Marketing Chiefs. #1 Why do people buy our products?

Questions leaders should ask to assess the level of #innovation in their business. #leadership







