Paul Sloane explains why adding "because" to a request works. Research shows people are more likely to say yes when you give a reason, even a weak one. He demonstrates with examples like cutting in line and asking for a report.
I have a magic word for you today, and it's the word because. If somebody pushed in front of you in a queue, you'd probably feel pretty annoyed. But if they say, can I go in front of you please because I've got a sick child at home and I'm in a terrible rush, you would agree. You'd let them do it. So I'm suggesting you always use the word because when you ask for something. I'm not suggesting that you invent a sick child, but you might say, Jane, I'd like you to get me that report by Tuesday evening because I need it for the management meeting on Wednesday morning. I'd like you to come with me to the jazz club tonight because I think you'd enjoy it and because I'd like you to be there with me. So the next time you make a request, always add because and give them a reason. And evidence shows that your chances of the person accepting your suggestion go up significantly if you add the word because.
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