Magic Phrase 6. For handling objections.

1 Aug 2025 · 1 min

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Paul Sloane teaches the feeling-felt-found method for handling sales objections. Acknowledge the prospect's concern, mention other customers who had the same worry, then share what those customers discovered after moving forward. It's a three-step script that builds empathy and uses social proof to pivot to your value.

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The magic phrase I have for you today helps salespeople, anyone dealing with customers, customer service, in that sort of situation. And it's a way of handling objections. It's a very old method, but it's effective. And the magic phrase is feeling, felt, found. So when the customer comes up with an objection, what you say is, I understand you feeling that way, You sympathize with them. And then you say, many other customers felt exactly the same way that you do, but what they found was— and then you explain the benefit. So, I understand you feeling this is a difficult implementation, and many other customers had exactly the same feeling. They were worried just like you, but what they found was, with the correct preparation and help, it went quite smoothly. So try that method, especially if you're in sales. Feeling, felt, found.