Sales Tip - Build Trust

One of the first things you have to establish as a salesperson is trust. A lot of salespeople think that what they're trying to do is get the client to like them. Which is okay, but it's not the most important thing. More important than the client liking you, the client has to respect you, the client has to believe you, and the client has to trust you. They may like you, they may not. But it's more important that they respect, believe, and trust you. And how do you get trust with a client? Well, when you walk in the first time, don't assume you've got any trust. You haven't earned the right to have any trust. You've got to earn it. And the way you earn it is by being honest, by being professional, and by delivering on every commitment that you make. And when they ask a question, if you don't know the answer, you don't wiffle-waffle. You say, I don't know, but I'll find out. I'll get back to you. And if you say, I'll get back to you by the end of the week, You get back to them by the end of the week. You always meet your promises, you always deliver, and that way you build trust. Okay, so we've got some really trustworthy speakers this afternoon, and we're starting with 2 exceptional