Sales Tip - Use your Customer's Name

Okay, so I promised you one or two little sales tips, and here's a very short one, and it's this: use your customer's name. When you see him, just say hello to him and tell his name. If you see somebody you know, you say, hello Robin, how are you? And how do you feel when I use your name? You feel better, don't you? It builds you up. He's remembered who I am. And it's the same with a customer. When you see your customer, use his name. Hello Paul. Hello, Mr. Brown. Hello, Gordon. Whatever he's called, use his name, and it works. And when you meet people today, I want you to try it. And if you repeat somebody's name soon after you meet them, it helps you remember their name. So please do that, try it. And it's not a new piece of advice, it's in that great book, How to Win Friends and Influence People by Dale Carnegie, which is a classic which you should have on your bookshelves. Fantastic self-help book that's been around for the last 70 years. Anyway, time to move on. Our next speaker is from