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In this episode of his “Weekly Words of Wisdom” series, Paul H. Flowers Jr. explores the subconscious mind as the eleventh step in his adaptation of Napoleon Hill’s Think and Grow Rich (renamed Act and Grow Rich). He explains that the subconscious operates continuously—during waking hours and sleep—and that it translates internal thoughts into external reality. Flowers contrasts conscious, visible thinking with the deeper, unseen subconscious that acts like a rolling snowball: once programmed, it gains momentum and shapes outcomes. He warns against negative self‑talk and excuses, arguing that they embed limiting beliefs into the subconscious, which then manifest as undesirable behaviors in work, relationships, and personal goals. The speaker outlines how to re‑program the subconscious through autosuggestion, persistent repetition, emotional intensity, and a supportive environment (mastermind groups). He shares a personal experiment where he altered his sleep pattern by repeatedly affirming a 5‑hour night and pairing the affirmation with excitement, eventually achieving the desired schedule without an alarm. Flowers emphasizes the need to examine past conditioning, discard childhood excuses, and deliberately feed the subconscious with positive, goal‑oriented input—whether through media, affirmations, or surrounding oneself with “no‑excuse” individuals. He concludes by urging viewers to revisit his earlier autosuggestion lesson, create a concrete plan to control their subconscious, and report back on results, promising that mastering this step will dramatically accelerate personal success.

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