From Stable to Software: Bridging the Horse World and the Digital Age with Horse Records

Welcome everybody to another episode of The Everyday Entrepreneur. I'm your host, Paul H. Flowers Jr., and this is the Popery Place podcast show. Today we've got a phenomenal guest from across the pond, Mr. Andy Ide, founder of Horse Records. Now, if you're a .com person, you can put .com after that, but it's really horserecords.info because when it comes to the company, as we've learned, it's about the information, and having accurate information is key. Andy, welcome to the show. How are you, my friend?

I'm good, thanks, Paul. G'day to you. G'day to all your listeners. It's good to be here.

Excellent. And for our Audible listeners, that might have heard a little bit of difference in tonality. Andy, would you tell us where we're calling in from today?

Yeah, I'm in South Australia, which is obviously in Australia. It's sort of in the middle and down the bottom of Australia. I'm almost directly on the other side of the world. So g'day.

Beautiful. And the beautiful part of this, Andy, is that with technology, we're right here. We're having an instantaneous conversation. When we had initially connected, I did some digging on what you do and realized that it was surprising to me that I hadn't heard more about you here in the States. Andy, if you would give us a brief overview before we dive into some, some other aspects of who is Andy, but if you would give us a brief overview of Horse Records, kind of how it was in the beginning and how it came to be.

Yeah, no worries, Paul. So I'm a software engineer by training. I had a website business back in the early days, and I married a horse girl, which was— no one warned me what would occur in my life because of that. They were all laughing at the wedding and no one told me the joke, but I think the horse people listening will understand. So I was a city boy married into a horse family. My wife and her mother, my mother-in-law, run the oldest Australian Stock Horse stud in South Australia and one of the oldest in Australia. So the Australian Stock Horse is like the American Quarter Horse. It's a working horse that, you know, you guys have cowboys, we've got jackaroos and jillaroos. So it's a working horse that's used around Australia. And one day she was— I was fixing a fence or something and she walked up to me and she said, you know, I'm sick of record— having to record stuff in notebooks, and then my notebooks degrade, and then they fall apart, and then they get filed in a box somewhere. I can never find the box. And someone called me about a horse I bred 15 years ago, and they wanted to know how it was breaking in. And she's like, I, I did my best, but I couldn't remember the finer details. And of course, the notebook's in some attic somewhere, never to be found again. And she said, hey, 'Can you do something online so I can just check online for this sort of information?' Being a good husband and a strapper that actually listens, I coded up horse records for our stud and ran that for a couple of years. Then after that, my wife said, 'Why don't you expand it and let other people use this technology?' I rewrote it with what I'd learned from managing our stud for a couple of years. By the way, a stud in Australia would be called a ranch or a farm. What I'd run for us and expanded out, and that was Horse Records. So we launched in May 2021, and yeah, we're coming up to 4 years in a couple of weeks. Wow, that's gone quick. So when I coded Horse Records, I thought not everyone is a stock horse stud. There are— there's all sorts of events. So we've got some cattle events like a camp draft, which is running a horse around. You guys have got reining. There's polo cross, there's polo, eventing, cross-country endurance like they do in the Middle East. There was a movie, Hidalgo, about that, which is like marathon running but for horses. And there's dressage and all these different types of events. So what I did when I coded is I made it really customizable. So when I built it, I I give you some standard types of things you can do with it. You can record your farrier, your dentist, your vet stuff, your performance, like what they win for you, the training you do, the food, feed, and the gear. And I give you the basics and a standardized section of there. But if you do something different, you can add that in. So it can be customizable for your discipline and your breed. I don't know what every discipline does down to the minutest detail, but you can add it there. So customize it how you go, how you do stuff. I think that's the major strength of Horse Records, is that you log in, you see what needs to be done, and then you can add what you do, how you want, and related to your specialization or discipline within the horse world. There's also a whole breeding section, so If you breed horses, there's mare scan tools and records of stallions and all sorts of things that horse people need. Yeah.

Oh, we're definitely going to dive into some more of the details of it because I'm interested, like I'd share with you prior to, for a couple of reasons, namely because of my work outside of the podcast and communications world and insurance. And, you know, accuracy is key, right? And having the information at the right time is absolutely key. And quite frankly, from the research that I've done on Force Records prior to the show, I think you're solving a major, major problem. So, but I want to go, I want to go back before we go forward. Yes, you, you mentioned that the anniversary is coming up, so we're just about to the 4-year mark. Would you happen to know the, the day? You know, you said in a couple of weeks, but would you happen to know the day? I'm curious.

It was May the 1st.

Huh. All right, so not quite May the 4th be with you from all of us out there.

It was a lot going on. I should have delayed it 3 days.

You know, it's just one of those things, right?

We—

some of us out here are a little on the— I, I don't mind saying the nerd side, right? Uh, nerd power. Oh yeah, we, we love our, uh, nice puns, and May the 4th is definitely a fun one. So May 1st, 2025, you're coming up on 4 years. Let's go back to the beginning as One of the purposes of The Everyday Entrepreneur is to make sure that people that are curious about going into the entrepreneur space, people that want to know what it's like, what they can expect, they have, they have examples, right, of real life people that have started something out of nothing. So you'd mentioned that you were married into this life. You're asking, For how long were you married prior to launching Horse Records?

So I started coding it in January 2019 and we were married in, well, here we go, here's the test.

She's gonna hear this, by the way.

She is, yeah, 2008. So it's, yeah, so that's 12 years. So yeah, that was when I started coding it, um, horse records. I'd had the stud one for a few years before that. So yeah, that's about right. I'm thinking back to when the kids were born, and yeah, they were very little when I—

absolutely, they had to look good. Good quiz. Now again, for my Audible listeners, you guys can't tell, but he's blushing a little bit because he asked that question. And, and like I said, the missus is going to hear this at some point. So for for all you out there listening, know those dates because you never know when someone—

it was nice knowing you guys, we had some laughs.

So, so tell me, from your perspective, coming from the software and technology space, seeing the development of, you know, her business and what she does with the horses, and feel free to expand on some of that, that timeline if you would, but what was one of the major things for you that said you know, hey, I could do this. Sure.

I think because I was coming from the angle of software engineering, it was sort of, it was my day job. I was working 5 days a week as a software engineer for a national company. And I think coming, the merging of the two expertises. And because I was coming from the software engineering angle, the angle I was coming from just was a really sweet spot. I think if I'd been a horse person, I would have been overwhelmed by the technology where coming from the technology side, I was overwhelmed by the horse stuff, but I had the subject matter experts who could help me and, you know, horses are running around and, you know, there was a period of learning about horses when I got married. So I think it was just knowing that I could do it, I could code these sorts of softwares. It was just I needed kind of a subject to code about and that it just was a, I guess luck is a point, but it just sort of was a melding of interests that really worked. I was always quite confident because what people were saying to me, they're saying, oh, is this hard? And I'm like, no, that's not hard. And then they go, oh, you could do this, this is easy, right? And you're like, no, that one's, that one's one's really hard. So they say, oh, just add AI. Oh great. So, you know, that's quite difficult. But if they said I need a form, an extra form, you're like, yeah, no, that's no problems because that's bread and butter stuff. So yeah, I think it was just the angle I was coming from really hit a sweet spot in the market there.

So you mentioned luck. We're talking about timing. You got the obvious experience of years of being in and around the space. And it sounds like there was a— you mentioned the word confidence, right? A certain level of belief in yourself that you had the necessary skills to solve the problem. Now, it wasn't necessarily your problem to solve, as again, you married into that space. And it was, it was your wife, if I heard that correctly, your wife that had the inspiration, or excuse me, the problem that was expressed to you.

Yes.

Where she brought to you a problem and you were like, hey, I can do this.

Yes.

Talk about how she plays a role in the development of the company today from that origin point to now.

Yes. So my wife Kim is on horses, a subject matter expert, as horse people live and breathe horses, you know, it's horses, horses, horses all the time generally. The fact my wife didn't, wasn't already using software was surprising. It meant that there was nothing really out there that was suiting her needs. There are— I do have competitors, but I think I can— I'm more flexible, I'm newer, and more— certainly you can customize it a lot more than the competitors. So the fact my wife wasn't using one was very strange because she knows kind of everything that's going on in the industry. She Her initial thing was, these are the sorts of events I want to record. So I want to record farrier, which is the hooves of a horse. You got to do them every few weeks. Dentistry— a horse has to have its teeth done every year roughly because they constantly grow and you have to literally file them off.

Down, right?

Yeah. And then there's obviously all the veterinary stuff. Whenever a vet comes, you know, there's drugs given, a horse gets gelded, you you need to record that. And, you know, horse is born, you need to record that. If it has any issues when it's born, you, you need to add medication, so you put that in. So she was really specific on what she wanted, uh, to record. And then over time we added a few more, but it was a pretty good first stab running a test or a pilot for those 2 years for just our stud. Worked really well in that respect because we honed out a lot of the, the rough edges. And then when we got to Horse Records, it was a lot of that first stuff you pick up in a pilot had been solved. And then, then it's the next edge case that you fix, and the next edge case. She's admittedly— the, the horse knowledge is not needed as much now, but I know that if I ever need anything, I can go to her and say, oh, what's the horse's resting heart rate and stuff like that. Yeah, so, but yeah, yeah, you need to know that. Yeah.

Now, again, coming from my world in the insurance space, it seems like having details down to the minutia are really, really important. You mentioned having a horse's resting heart rate. Like, I don't know what that would be used for.

I can tell you, uh, Paul. So Horses have a heart rate of— oh, sorry, let's just pick temperature just because I know that one. Okay, it's something like 38 degrees Celsius, um, so pretty close to humans. I think it's a little bit one or two off, but some horses run hot who have a higher resting heart rate or a higher temperature, and some horses are a little bit cooler just depending on maybe the breed, the age, the horse itself. Just like humans, some people have a resting heart rate of 50 beats per minute, others are 70. So with horses, it's important— I have a tab in my horses called vitals where you can record vitals whenever they happen. So you can— the vet might record the heart rate and you say, oh, what's that? And they go, oh, you know, it's 39. So you put it in. And then, then the temperature, they might do the temperature, and then you you, uh, the capillary refill rate. So you press on their gums and see how quick it goes from white to pink. And, and then there's obviously things like, does the horse look alert? You know, what's its condition like? Is it, is it fat? Is it skinny? And it's important in that to know the horse's normal. So when everything's fine, what are these numbers normally? What's its respiration rate? How often does it breathe? And you can record that fairly easily. Um, so that when they get sick, you can sort of say this is the deviation from their normal. Or you can say the horse was sick but its heart rate was the same as normal, so there's something going on there. Or the horse is looking unwell, everything is normal, but its abdominal sounds are bad, and that can lead to colic, which is a common thing with horses. But it also means you can say to the vet this is my horse's normal, this is what they were like when they had a cold a year ago, and now we know what they are now. And, and the vet can then have more information to help make the decision. Um, and I guess, yeah, that information is kept very tightly.

Okay, okay. And, and, you know, I didn't, I didn't want to dive too much into the, the software yet, but that just brought about a really interesting question. And again, not being out there in the field with horses myself, Now, but having ridden a few and really had a really good time.

Yeah.

I think about the mannerisms and like how a horse can move a certain way and like knock you off or knock a phone out of your pocket or something. Yeah.

Yeah.

Keeping these records, I'm curious, what platforms does a person use? Like, is this an iPad thing or is it a cell or cell phone or do they need to be on a laptop? Like, how do you actually record the data in real time?

Okay, I have a lot of strong opinions on this sort of thing being a software engineer. What Horse Records is, is it's a website but it's mobile enabled, which means you can access it on any device that has a web browser, which is a mobile or cell phone, a tablet or a laptop or a desktop. And it just adjusts itself to look good on a mobile or look good on a desktop depending what you're doing. What that means is I'm not beholden to the Apple Store or the Google Play Store, which is very important to me.

Okay.

And it also, yeah, also means when I push an update, everyone gets it right there and then. There's none of this 1-2 week delay that Apple Store are known for. So someone rings up with an urgent bug, or an urgent error, I can fix that, push the fix, and everyone gets the fix immediately. Next time they log in, it's there. So that, that to me is really, really important. Plus, I didn't— I thought this is a long-term thing. People are keeping— going to keep their records for years and decades, right? I don't want to be beholden to a third party if I don't have to be. So yeah, that's why. And what you can do, by the way, is you can save— I give instructions when you join up to save the web so as an icon on your phone, so it looks just like an app. You never know. So you get the icon of the horse's head, which is like this thing here. Okay. And you click on that and up comes— yeah, and it's also behind me as well.

Yeah, for my Audible folks, you can't see it, but I urge you to, when this publishes, go ahead and take a look at the video version because it is a really slick looking logo.

Yeah, my wife actually drew it. She's an artist.

Wow.

So she drew the horse and this is, I think this was only her third effort and yeah, I made that into the logo. So she's very talented, very talented woman.

You know what, we're gonna switch gears here for just a second because again, it's about the business. Alright, it's about an entrepreneur and there's more to an entrepreneur than just what they do. It's also who they are and In your case, you, you married into this. I'm eternally curious. A couple questions I may have on this. Shout out to a good friend of mine, Dr. Ari, who I actually borrowed this question from. You said your wife's name was Kim, was that right? How did you know that Kim was the person that you wanted to spend the rest of your life with?

I— when we first met I remember we met outside a movie theater because we were going to a movie, and I immediately felt this insane comfortableness in her presence I'd never felt with anyone before. And she had this sort of half smile on her face as I got up and introduced myself. I must have looked a bit gawky or something, and And we were watching this movie and it was a shocker. It was so bad. And I was like, I just want to walk out. And I didn't because, you know, it's the first date and stuff. And at the end of it, I said to Kim, look, that movie, it wasn't good. I really just wanted to walk out halfway through, she said. And I said, but I stayed because, you know, first date. She goes, I wanted to walk out too halfway through, but I stayed for the first date. So that was very much the beginning of the saga. So yeah, I think that was about then. I was pretty, you know, 90% sure that this was the woman for me. Yeah. Okay. Okay.

I love it. So, and of course we talked about how she provided the inspiration and she was in an almost entirely different world than you coming from the city and her being in the equine life. Tell me, how did you all even come to meet one another?

We met online back in the day. It was one of the early, back in, yeah, these days meeting online is very common.

Right.

Back then it wasn't as common. My wife actually has a, she's just reminded me off to the side that she has a computer science degree, which I forgot about. So she was pretty technologically minded. So I think that's why she naturally was online and that's why I was online just trying it out. So yeah, we just met online and then we met for a movie and turned out we lived fairly close to each other, which was great. And that made it pretty straightforward from then on.

Yeah, it's really interesting. And I think I started off this show with commenting about how through technology, right through the internet, we're able to have a conversation real time looking at each other, you know, everything except for the warm handshake. But it's instantaneous. And this world is becoming smaller and smaller and smaller. And I'm just really appreciative. So I like to take a moment out just to express gratitude for the technology that's available to make this connection that we have happen. But back to the, back to the juicy stuff, back to the— So you all got together, and she comes from a computer science background and is obviously in, in the world of horses. You're from the city. Uh, can you talk about how that evolution of a relationship evolved, as again, you're coming from different spaces, working to essentially form a family and a unit?

Um, I think it, it, it happened reasonably naturally. Um, I do remember my body taking about a year to get used to just all the physical work that's farm life.

So she worked you?

Oh mate, yeah. So most of my weekends are fixing fences pretty much, or things related to horses, um, physically. And then during the week I'm working, of course. Um, I think it It— even though we come from quite disparate worlds, I think we have a— we think the same. Um, we had the same way of managing the children, so we, we parent the same, which is pretty rare. So we're basically the same with that. So there's a lot of agreeance there. It just so happens that Kim was brought up on horses and and I wasn't, and I was more technologically focused. And it was, you know, I was programming games in the late '80s when I was young, you know, in little simple text games. So I think it was a case of on the surface it seems like we're totally different, but I think once you get past that surface, there's actually a real lot in common about how we think and what's important to us and our values and what our goals are. Both in life and financially, et cetera. So it sort of works like that. So while we don't look the same just on the surface, I think deep down there's so much compatibility there that it just makes it easy because I can say, Kim, I've got to do this podcast in the wee hours of the morning. And she goes, great, I'll be asleep. This one's not too bad. It's 8:30 AM in Australia.

Okay.

It's my morning, so it's not too bad. Okay.

Okay. Perfect. Perfect. And you mentioned an important word. I wasn't gonna say it unless you did, so I'm glad you brought it up. Compatibility. When it comes to creating something, obviously you all have begun a family unit and that's evolved into a business. So that compatibility is key.

You'd say, yeah, yeah, yeah. I think if you look at what you're doing, you sort of the projects that I've worked, I've had a deep passion for like an internal burning flame to do them because that helps you get over the bad parts. I've always said success is a staircase, not an elevator. It's one foot forward at a time. It's grinding, it's doing regular consistent work. And it's not doing something and hoping for a big win that you hear about on TV and stuff all the time. But that's, that's, you only hear about the big wins. You don't hear about all the people who were big losses where if you're constantly putting your foot in front of each other each day, doing something each day, over time that success builds and then something happens I don't know, karma, but something happens. You're just in the right place at the right time. And people say, oh, look at that guy who came from nowhere and suddenly his horse software is worldwide. And you're like, yeah, but you haven't looked at the decade behind of doing something every day. That internal flame is what keeps you putting one foot in front of the other, keeps you grinding, hustling, I think is the word you guys use. Absolutely. Keeps you going. Keeps you going and it needs to be a sustainable effort. So, yeah, sustainable is another bit. So keep, so that I think that's when it comes to sort of the entrepreneurship I've done, it's always been and the projects that have worked, the inner flame that just keeps you going every day.

Excellent.

Yeah, rather than just waiting for the next big win or gambling, hoping that you'll hit a big payout from that.

You know, a mentor of mine told me that life is not a lotto, and after that I stopped buying lotto tickets. Now, in a case it's $600 million, right? Yes, I'm gonna—

yeah, you throw one in. Yeah, I do that too. Yeah.

Hey, you know, you got to play to win. So you mentioned the consistency of the grind and the effort that it took, and you often hear about the successes, and obviously coming into your fourth year now, you've been in now several countries with horse records. And we hear about the success now that you're having. Our listeners may care about the not so happy times. Could you share with us? And I'm assuming that there might be some even to and through the last few years, but oftentimes early on in the beginning, you know, you mentioned the inner flame. So we know that there has to be that drive there. But talk about some of the hurdles that you actually had to overcome in getting this off the ground?

Yeah. So I think the first big one came in 2020. It wasn't COVID, although that was the year of COVID It was, I wanted to launch in about November 2020 because I was ready. And my wife said, no, you need to add this feature or no one will buy it. And I went, you know, you hear this minimal viable product, concept, you know, release fast, iterate often, and all of that. I like to temper that because I think the way it is presented is this minimum viable product, get it out, iterate, move fast, break things, all that. I think it's a bit too gung-ho and it leads to the promoting of chaos if you don't get the subtlety. What I like to do— yeah, so I was sort of on that side of it, and my wife said, no, you need to add this feature. I can't even remember what it was, I— it was so long ago. And I went, can they do without it? Yes, they can do without it. But I thought, what's— I've been going almost 2 years, what's a few more months going to do? So I tempered that that sort of release often concept and mantra that you often hear. I actually think it's a bit of, it's a bit over the top. Anyway, so I had to deal not just with coding the new thing, that wasn't an issue, but also the mental possible depression, the mental health behind going I thought I was ready and I'm not. And I'm like, I got months to go and I'm still, you know, I wanted to launch. So sometimes you just don't get what you want, but I guess you can get what you need because when I released that feature, you know, everyone was like, this is, this is great. It was ahead. And then another one was when, and this happens a bit, you do everything you can and you don't see a result and that can be hard. So for example, I launched, I had a lot of people launching on the first day because I set up a Facebook page and use that almost as a developer log of what I was doing. So as I created, wrote a feature, I would put up screenshots and videos on my Facebook page, on the Horse Records Facebook page, which is actually a tip I suggest to many is set up a developer log so you can start building your customer base and those are excited as you build it and they come back with feedback as you say, here's a new feature. So after launch, a few weeks after launch, I was sitting there and going, why aren't people joining? Why aren't they signing up? And I'd gone from that high of launch and having lots of people join because they've been following me on the developer log. To suddenly going to the right now, or in the, the constant finding customers, showing them horse records and hoping they buy. So I'd moved from that initial sugar hit, and rather than going down to normal, it's sort of gone down. So it's sort of like a few days of feeling a bit down and then realizing that, hey, this is kind of normal. I had a pretty good hit last week, this week. You know, it's changed and you and things like that inner fire and that passion and knowing that what you're doing is the right thing is what gets you through those issues. So I mean, have I coded projects that I have no passion for? Yes, I have. Did they suck? Yes. Were they hard? Yes, they were really hard. And if anything had kind of gone wrong, I would have been in real trouble. But luckily I was getting paid. You know, but the projects I've done for myself, there's a lot of half-done projects that I've just lost the passion for and just, they're sitting on the side of the road somewhere. I don't know, back there.

Well, you bring up a couple of really good points, uh, and I want to go back to one of the first things that you mentioned was something like a sort of depression when it comes to being an entrepreneur. How important do you feel it is in terms of having a support system for when these moments happen? And then if you wouldn't mind sharing, maybe how did you get through that moment of, again, mental health concerns?

So my wife did a dual degree in computing science and psychology. So that's very smart.

You picked the winner. Kim, you're a winner.

You're a very smart lady. And I was just sitting there at my keyboard and just staring off into space and not really seeing the screen in front of me, which is very rare for me. I'm always kind of doing something, and she just came up and said, hey, you— let me guess, you've done everything and sort of nothing's coming back at the moment. And I went, yeah, that's right. And often just someone recognizing that that was what was happening is often enough for me. Um, but, uh, yeah, I think sometimes just someone recognizing it is enough, or being able to say, I've I've done everything. I'm waiting for that phone call back. Why isn't the phone call coming back? You know, I've made the sales call. Why aren't they calling me back? And you realize also with some of that, I'm jumping around a bit, but I did an article on my blog. I've got a tech blog as well that sometimes the reason someone phones back is not because of you. Recognizing that it's not all about yourself, as hard as that is. You know, the people phoning you back, they might call you back a week later and say, sorry, last week was mental, my car broke down, I was out of it. Nothing to do with you, nothing to do with how strong your product is or what you're offering or how you've presented it. It's something going on in their life as well. So I guess sometimes things can't be, aren't always about you as much as we'd like. Like them to be. And recognizing that in a, in a reasonable and strong way, it's also a big help. Sometimes also you need a mate you can call up and just complain to. Okay. And they just go, yeah, mate, oh yeah, no, you were completely in the right, Andy, you were all good. And that's all they need to do is just say you're completely all right and you've vented and you're good. So you need sort of someone who just goes, I don't understand what you're talking about, Andy, but I know you're upset and that's fine. So I got a couple of friends like that.

I love it. It sounds like you hit on 3 important parts. You've got a good partner that cares enough to notice when something's wrong. You internally recognize that it's not all about you. And then lastly, you've got somebody that you can call up and vent to. Yeah, I think those three things are key, and they, they're going to help out a lot of people. So I definitely appreciate you sharing that. And we are coming up to the top of the hour, so just to respect your time, I want to ask a couple of pointed questions, and then I definitely want to share the, the social media aspect because we want to know how people can reach out to you and discover more about Horse Records.

Yeah, sure.

Questions that I'm, I'm really excited about and listeners might get tired of hearing it after like the 17th time.

Now they love it. They love it.

Paul H. Flowers Jr. And listen in. So there's a question that I ask, and it's, it's about connection. I'm curious, Andy, and I think I shared mine at the beginning. I might have said it quickly, you might not have noticed, but I said my middle name when we started. I like to ask the random question. Andy, what's your middle name?

Stewart.

Stewart. Okay. And is that S-T-E-W or S-T-U-A?

S-T-U-A-R-T. Yeah. Beautiful. Stewart U.

All right. And I asked that question, namely because that's something that people wouldn't know about Andy outside of ideally listening here. I'm not sure. And I didn't see it on the website anywhere.

I didn't see it. I don't really talk about it. Yeah.

And it's one of those things that just so you understand the context too. Mostly we understand that we've got some close people in our lives, typically nuclear family, and those are the folks that we might know their middle names— our children, our parents, our spouses, etc. So I like to share that, namely as a point of connection, so that listeners can know something a little bit more about you and they can really connect more to you. And ideally, you'll get a random email with somebody saying, hey, we love to, to do some business with you. So speaking of email, we had talked prior to And again, I mentioned what I did, and you'd mentioned something about gift cards where people can actually essentially give the, the service a test run. Could you share more about that?

Yeah, so with Horse Records, you can join for free and you get 2 horses for free. So you can enter 2 of your horses, see if Horse Records is for you, you know, pretty laid back. There's a tutorial you can follow, you can add some things. If you've got more horses, you can go to one of our paid plans Um, they're in Australian dollars. So the first plan is 7 horses for $12, and then the next plan's 25 horses for $20. So that's Australian dollars, so you sort of get two-thirds of that for the USD at the moment.

Yeah, yeah, depending on how fluctuates.

Yeah, so you can try it out. The other thing is I'm expanding my sponsorship program. So sponsorship from Horse Records is in the form of gift cards. I provide a $25 gift card, so If you are running a horse event, um, often I provide gift cards for each class. So each winner or first and second place, or first, second, and third, will get a gift card that you guys can give out on behalf of Horse Records and to help support your club. Um, if you are at a horse event, I'm also open to providing a gift card for every entrant. Um, it just depends what the event is, and you guys can email me support@horserecords.info. Ask for Andy, and, um, yeah, we'll have a chat. I just need to know what your, what your club is, what state it's in, you know, what the event is, when's the event, etc. Just so you know, the Australian Stock Horse National Show, which is the national show for all stock horses, is happening in a couple of weeks, and I'm providing a gift card to all exhibitors, which is all the, all the entrants, all the family groups. Basically, they're all getting a gift card to help promote horse records but also give them something to help manage their horses. So yeah, more than happy to chat to any horse groups, um, in America. I am expanding to America at the moment, so, you know, and this is going to be a fairly long-term offer. So if you hear this podcast when it's launched or the month after, send us an email, we'll have a chat.

Excellent. And then just to make sure that the listeners got that, that would support @horserecords.info. support@horserecords.info. Excellent. And Andy, how else can listeners reach out to you? Any social media handles and tags that they can—

yeah, so if you go to horserecords.info, you can scroll down to the bottom and see our Facebook links. Uh, it's facebook.com/horsercords. I've managed to get that one. Uh, we've got an Instagram Instagram page as well, which is Horse Records. Once again, I think it's horserecords.app, I think is the Insta page. And there's a LinkedIn as well for more of the corporate stuff, but to be honest, the LinkedIn one's not hugely active at this point. It's, it's Facebook and Insta. That's where the horse people are, which is, which is why I've, I've gone there.

Yeah, perfect, perfect. Well, Andy Stewart, thank you so much for joining us here. Uh, really quickly, any last words of inspiration that our listeners can remember you by?

Success is a staircase, not an elevator.

Love it. Success is a staircase, not an elevator. Andy, thank you so much. Andy, it's been a pleasure having you here on the Pulper Replaced podcast show for the Everyday Entrepreneur segment. Looking forward to again learning more about you, sharing more about you. And listeners, make sure you tap in HorseRecords.info. Bye for now.