Paul H. Flowers Jr.Senior Business Consultant, Superior Insurance Advisors, LLC · 2024 Hot 100 honoree. 2026 Health Value Award. Fiduciary process documented. 30 to 40 percent health-plan savings for 100 to 2,000 employee CFOs. 3x number one bestseller.

The Work You're Avoiding Is the Work That Matters | Friday Reset

19 Jun 2026 · 1 min

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Paul H. Flowers Jr. argues that the work you avoid is usually the work that matters most. Easy tasks fill your calendar while hard, business-changing ones get pushed aside. Schedule your dodged task first thing Monday and finish it before lunch.

Chapters

It's Friday afternoon. The hard thing didn't get done this week. Again. The call you didn't make. The number you didn't look at. The conversation you keep rescheduling. Here's the truth. We avoid the work that matters most, precisely because it matters. Easy work fills the calendar. Hard work changes the business. They are not the same thing. So before you close the laptop today, name the thing you dodge. Put it first on Monday. Then do it before lunch. I'm Paul H. Flowers Jr.