2x points playbook
The 2X Points Package Playbook is an internal Hilton Honors guide created to help team members—Revenue Management, Front Office, General Managers, and Sales—understand, activate, and promote the 2X Points Special Rate Plan (SRP) across all Hilton brands. The document outlines the offer’s purpose (drive daily bookings across leisure and business segments), commercial positioning (pricing changed from BAR + 8% to BAR + 6% effective June 30 2017), and eligibility (any guest can book, but only Hilton Honors members earn double points). It details the SRP code (DP1/HPDPT1), rate structure (floats off BAR + 6%), inventory (100% of rooms, all types, commissionable, GDS enabled), and cost to the hotel (3.0% of room rate or $0.003 per point). The playbook provides marketing activation tactics (global web personalization, landing pages, newsletters, social media, on‑property collateral) and front‑office/finance procedures (Honor Every Guest protocol, property‑level activation assets). Finally, it lists comprehensive terms and conditions, including non‑transferability, cancellation policies, and points credit timelines. The guide serves as a step‑by‑step operational manual for global implementation and promotion of the 2X Points offer.
Topics
Strategic Purpose and Target Segments of the 2X Points Package
Explains why the offer exists—to drive leisure, transient, and corporate bookings worldwide—and identifies the geographic and audience segments the package targets.
Commercial Positioning and Pricing Reset (BAR + 6%)
Details the pricing change from BAR + 8% to BAR + 6% effective June 30 2017, positioning the product as a value‑add alternative to standard discounts.
Eligibility Rules and Honors Membership Interaction
Outlines who can book (any guest) and who receives double points (Hilton Honors members enrolled in the quarterly promotion), clarifying that non‑members can still purchase the package but won’t earn the bonus.
Cost to Hotel and Financial Mechanics
Specifies the hotel’s cost for double points (3.0% of room rate or $0.003 per point) and how this cost appears on the monthly Honors invoice, emphasizing that the BAR + 6% pricing offsets the expense.
SRP Configuration: Codes, Rate Structure, and Inventory Controls
Provides the SRP codes (DP1 / HPDPT1), rate formula (floats off BAR + 6%), full‑inventory lock‑in (100% of rooms, all types), level placement (LV0), and GDS/commission settings.
Marketing Activation Channels and Asset Deployment
Lists owned media tactics—global web personalization, offer landing pages, brand newsletters, social media, and on‑property collateral—and mentions the property‑level activation deck available on marKIT.
Front Office and Finance Operational Guidelines
Describes the Honor Every Guest protocol for enrolling members, property‑level activation steps, and finance considerations for billing the double‑points cost.