hilton honeymoon registry playbook 1
The document is an internal Hilton playbook that outlines the Hilton Honeymoon Registry program launched on November 25, 2013 in partnership with Honeymoon Wishes. It explains the strategic opportunity to capture wedding‑gift spending by offering a white‑label registry site where couples can select Hilton properties, activities and amenities as gifts. The playbook details the step‑by‑step process for couples (creating a registry, selecting a property, sharing the page) and for hotel staff (receiving registration notifications, coordinating bookings, handling the transfer of registry funds to the couple’s folio, and billing considerations). It highlights the business case – over 91 % of engaged couples register for gifts, averaging 200 guests and $70‑$200 per gift – and positions Hilton as the preferred honeymoon destination. The guide also describes property‑level activation opportunities (social media, retail rail, customizable flyers), reference materials (FAQs, videos), and provides contact information for product marketing and billing support, including named contacts Armand LeVasseur and Christine Vaz.
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Partnership Overview: Hilton & Honeymoon Wishes White‑Label Registry
Explanation of the collaboration that creates a dedicated Hilton Honeymoon Registry site, its launch date, and the role of Honeymoon Wishes as the trusted registry platform.