Pete CrosbyCEO, Revelesco · Ask me about delivering predictable, scalable, repeatable revenue.

The wasted spend quietly draining your SaaS ROI

18 Sept 2026 · 1 min

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1:17

In this segment, the speaker describes how Jack helped their organization cut customer acquisition costs by identifying and removing wasteful spending, all while keeping growth steady. This reduction freed up capital, which was then reinvested to accelerate growth, resulting in a consistent two‑fold increase in ROI over the period. The speaker emphasizes that the improvement is not a one‑off event but a repeatable outcome. To sustain such gains, they plan to conduct comprehensive audits of major acquisition channels every two years, extending beyond inbound sources, to continuously spot and eliminate waste. The overall message is that cutting waste creates a double win: lower costs and higher ROI, justifying larger overall investment to drive further growth.

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He did reduce our cost of customer acquisition. It's quite easy to do that. You can just take cost out. It's quite difficult to do that and maintain growth. And that's what Jack enabled us to do. So he did reduce the cost per month. We don't want to reduce the cost, we want to reinvest it. And he kept growth the same. So actually the ROI 2x over the period of time, uh, and that has been consistent. So it wasn't a one-off. Uh, that, that's a tremendous turnaround. Uh, and that you get twofold result of that. One, you've got the, the capital that got released from wastage, and there was a, there's a fair amount of waste. And actually, we will do an audit every 2 years for significant channels, uh, more than just inbound now. Um, Yeah, and Jack was basically able to point to the areas of wastage. That saved us the money. He also increased the ROI that allows us to invest more. So it's actually a double win ROI. So you can actually justify higher, higher overall investment, thereby accelerating growth, which was my objective.