Property management companies can cut churn to 15% by focusing hard on the first 90 days: lock in the lease fast, provide white-glove maintenance for 1.5 years, and always answer the phone. Three concrete moves that cost little but work.
I think the biggest lift is you get that property leased and that person's thrilled with you. I think the biggest amount of company resources to attack churn would be in that first 90 days when, as they onboard and as you get that property leased and then white glove all the maintenance for the first year and a half and answer the damn phone. You do those 3 things, you're probably going to have like 15% churn or lower.
