A brand name only matters if you can legally protect it through trademark. Generic names like "Nestwell" are hard to register, but specific ones can be secured and enforced against competitors. Trademark attorneys shut down infringing uses monthly, turning your name into a real asset.
You also have to think about trademarks. Nestwell is a fairly popular phrase across the country, and our trademark attorney is shutting down companies honestly every single month who are trying to do that. So if you get too ambiguous or too, you know, general, you can't trademark it. If you get too specific, you can trademark it and then you can protect your brand because this is an asset. Do you perceive that to be a good thing, or is it more of a nuisance and you wish you didn't have such a common name? I'm assuming it's not free. No, no, the trademark attorney is going to make a lot of money. But no, having the Mark is fantastic.
