AI works best when companies treat it as a service, not a product to hype. Future acts as a technology partner helping customers understand and adopt AI capabilities through collaboration and education, not sales pitch.
A lot of the, the things that we're talking about here at Future are around us trying to partner with our customers to, you know, really take advantage of AI capabilities, right? And not have it be so much the hype of it. Like we're not marketing it for the hype. We're not even marketing, right? Don't even think of it that way. Like my favorite view of marketing is to think of marketing as services, right? And so we have to partner with our customers to ensure they understand how to take advantage of AI capabilities. And there's, there's lots of things that they could be doing, and they need technology partners that are hand in hand with them in, in getting and unlocking an understanding so they can move forward.
