A real estate executive in Dallas-Fort Worth hired programmers in the early 1990s to build the first commercially available apartment asset-management system, spending about $100,000 to solve her family's data problem before PropTech was even a term.
all I knew work-wise was, you know, working for my family, summers, vacations, leasing apartments, and helping in the office. And I definitely fell in love with, you know, real estate. So when I decided to pivot and go into business, I asked my dad, you know, if he had anything for me. And he's like, well, actually I can't get good data outta my apartment buildings. And he had a handful around the Dallas-Fort Worth area. And he said, I want to, I want you to hire some programmers and build an asset management system for me. And that was just revolutionary in the early '90s. Yeah. That was like, Nobody did that. I mean, he spent $100,000 back then, and I got to hire a team of programmers and build really the first commercially available asset management system for apartments.
