Tenant churn starts before lease signing, often from anticipated maintenance issues. The first 90 days matter most: intensive onboarding, white-glove maintenance for 18 months, and fast call response can cut churn to 15% or lower.
Before the property is rented out, there's a massive risk of churn. And then like somehow you're telling me also even after it's rented out, but before the first year comes, maybe there's a maintenance issue. And Ray, you know, this is— Ray would be like, absolutely, it's maintenance related, right? And so then they're pissed and then they churn. I think the biggest lift is you get that property leased and that person's thrilled with you. I think the biggest amount of company resources to, you know, to attack churn would be in that first 90 days as they onboard and as you get that property leased and then white glove all the maintenance for the first year and a half and Answer the damn phone. Those 3 things, you do those 3 things, you're probably gonna have like 15% churn or lower.
