A credibility platform gives property managers a TrueMatch score in major cities, free, with no direct competitors. High scores pull leads automatically. The company makes money from paid sales tools and SaaS add-ons, not from the core service.
Credibility is the currency, leads are the outcome. You don't have any competition in this credibility platform world. Like maybe all property management will hear this and get freaked out and decide they want to, you know, start giving ratings out. But like as of today, we are the only player in this, you know, credibility, you know, reputation category. You know, if we're successful in that category, it's a huge differentiator. You can drive lead flow, but we're not a lead gen company. Let's just say this. If you have a 95 in a major metro, you have a TrueMatch score of 95. People are going to see your profile, leads will flow through to you, and that lead will flow through to you if you are in a free account. Like it will be free, it will always be free. And I think that's just like, it sounds sort of too good to be true. So it's like a lot of people are going to find themselves kind of like, all right, I can't quite put my finger on it, but what's the catch? There isn't a catch. And I think like we've got to earn that. People are going to realize that. But of course we still make money and there's going to be paid opportunities for our sales enablement tools, a little bit of SaaS on top of our propertymanager.com domain. But I think it'll all be really driven at a really strong foundation and core that, you know, again, raises the whole industry up as a whole.
