Define the roles first - then pick the people (game changer)
24 Aug 2025 · 1 min

0:35
Peter Lohmann argues you should map out every role your company needs now and at scale, from property manager to salesperson, before you hire anyone. Once you know what jobs exist, you can match people to them instead of forcing people into whatever gaps you have. This separation of roles from people is what makes hiring decisions actually work.










