Peter Lohmann explains how Rentvine shifted from leading search results to leading in AI for property management. The company uses trade shows and conferences to showcase its culture and attract clients, hiring talented staff who make the company fun to work with.
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Obviously, we do a lot of trade shows. Those are very valuable for us. I think showing off the Red Vine culture, which is very good. Our employees have a heck of a lot of fun at trade shows. Our customers have a lot of fun hanging out with us. You know, we hire good people that are fun to hang out with, and they're also very competent at their jobs. And the user conference is great for exposing our customers and prospects to our culture, and so are trade shows. So I would say we get a lot of our leads from trade shows. We're also very good at SEO and now AIO. You know, if you're a PMW client, you don't even have to worry about AI. 'Cause we took care of that for you. You know, you went straight from dominating search to now dominating AI.