Peter Lohmann at R.L. Property Management cut client churn in half over six months by treating it as a core metric. The company now loses only 2–4 clients monthly, down from a much higher peak rate, bringing annual churn to about 12% across roughly 350 property owners.
At R.L. Property Management, we have been laser-focused on churn for honestly several years, and we finally cracked it. As of the last 6 months or so, our churn is half what it was at the peak, less than half, and our owners are sticking around. We've got about 720 doors And we are only losing 2 to 4 clients a month, which is about 1% churn. When you look at our overall client, we have about 350 clients or so. And so that works out to about 12% annual churn on clients, a little bit higher on units, and really happy with that. So that's been my focus. Um, and the team's focus, and they've really executed well.
