A founder grew their company without paid ads by joining two networking groups and building relationships with loan officers and realtors. They offer expert advice on tenant situations and rent data, which generates referrals that drive customer acquisition.
So as far as the marketing side of things, to get where I've gotten, I haven't spent a dollar in advertising. I initially built a website when starting the company 2 years ago. It's a single page scroll, and so not a fancy website. With that said, I've already been in the industry for a while and I belong to different groups, whether it's our local property management organization. I also belong to a BNI group. I don't do any chamber stuff, but those are 2 key places. And then in addition to that, just know a number of loan officers and realtors and provide advice and recommendations to them when they have tricky tenant situations or need rent comps. And those are my main growth engines.
