Peter LohmannAll Things Residential Property Management | CEO of RL Property Management | Co-Founder of Crane

I'm Done Covering Vague AI Announcements

2 Jul 2026 · 1 min

Watch on YouTube

1:26

In this YouTube commentary, Peter Lohmann declares that he will stop covering AI product announcements from any vendor that does not provide two essential pieces of information: a concrete availability date and clear pricing or tier details. He explains that many property‑management vendors—such as Appfolio, Entrada, Obligo, Rently, and Rentvine—have been issuing press releases that merely claim they are “building AI” without any actionable specifics, which he finds unhelpful and noisy. Lohmann contrasts these vague releases with Rent Manager’s Orion AI announcement, which transparently listed what features are available now and which subscription tiers include them. He emphasizes that precise, actionable information is what property‑management owners and operators need to make informed decisions. Finally, he invites vendors who can supply the missing details on the record to reach out, promising coverage if they do.

Chapters

I've already written about this in the newsletter, but I wanted to say it on camera 'cause I really mean it. I am no longer covering AI announcements from any vendor that doesn't include these two things. One, availability details for the new AI features, like when can we get it? And two, pricing. If you have a new exciting AI product, tell us when we can actually get it and what it costs. Dozens of vendors right now are publishing press releases about AI features with zero specifics and it's super annoying. No release dates, no pricing, no tier information, just we're building AI, here's some info. That's not news. Every company in the world is building AI features. The fact that yours is also doing it does not constitute news. Recent guilty parties include Appfolio, Entrada, Obligo, Rently, even Rentvine. They've all put out AI announcements recently with either no release date, no pricing, or typically neither. The contrast I'll give you here is Rent Manager's Orion AI announcement. It's actually from a while ago, but they told us exactly what's available now and which subscription tiers get the new features. That's how to do it, people. Specific, actionable, and useful to property management owners and operators. Don't get me wrong, I do want to cover this stuff genuinely. AI is one of the most important things happening in our industry, but vague press releases dressed up as news don't help us make better decisions. It's just noise. So if you work at one of those companies, send me the details on the record and I'll cover your AI news. Until then, pass.