Peter Lohmann argues property managers should lead with maintenance savings in sales pitches. Show owners the gap between retail plumbing rates and what you can negotiate for them. One repair job often pays for a year of management fees.
bringing the maintenance and repairs conversation to the forefront of sales and marketing. The data shows that that's going to be very impactful in terms of attracting leads and helping to convert them.
Yeah. Highlighting the delta between what people are paying retail versus what do we pay. There has to be a delta.
Those folks charge a lot of money, a whole lot of money. That would be a really powerful way to show owners how you're saving them money is like, Give them information about the average plumbing service call. If you call one of those top 3 in your city versus like, hey, our average plumbing invoice is XYZ, you know, here at our management company, that could be a big deal because property owners, you know, they're always doing that mental math. And if they're like, well, shoot, that pays for a whole year of management fees. All I have to do is get one hot water replaced with them, you know, something like that.
