Marketing myth: you need to do everything
21 Nov 2025 · 1 min
0:41
Small businesses don't need to do every marketing tactic. Start by understanding who your customer is, how they learn, and where they spend time. Then pick tactics that actually fit.
Small businesses don't need to do every marketing tactic. Start by understanding who your customer is, how they learn, and where they spend time. Then pick tactics that actually fit.
there are myths about B2B marketing for B2C marketers. You know what I mean? So it just depends on what you're dealing with in your space. Who's your customer? How does your customer learn? You know, I think the biggest myth from my perspective is starting with tactics. That's where you see a lot of people like coming in the door of, okay, here's my 20 tactics that I'm going to do. And so there's one greater tier there that, that people should be thinking about. Right? The, the myth is, is that I have to do every tactic. And that is just, you could never get that done as a small business. You can't. And so those choices about the marketing activities and tactics you're gonna do is critical.
So rather than starting with tactics, what should we be doing?
Think, who's your customer? You know, who's your customer and what are they doing? Where are they? Like answering those questions is critical to deciding what your tactic mix is.
