Peter Lohmann realizes his marketing focuses almost entirely on finding new leads while ignoring the customers he already has. Existing customers hold valuable insights and can drive growth if you align your marketing with the value you actually deliver to them.
When I think about marketing, I'm so focused on bringing in leads. Like, that's what my mind goes to when I think about marketing my business. And it's clear to me that the, the marketing function needs to extend beyond signing up a new customer. It's clear that a lot of the marketing effort that's gone into this event is to your current customers, and we basically never market to our current customers. How should I think about that? Because it seems like I'm missing an opportunity to really deepen that relationship.
Yeah. No, I understand. And it's a hard thing as a business owner and with constraints, but I do think your connection to your customer has so much information there about them and who they are and your ability to make sure that you're bringing them along with the value that you're creating for them. I think it's important.
