Property managers are using Column to build executive dashboards that pull data from PropertyMeld, banks, and CRMs into one view. They track unit counts, delinquency rates, and collections across all their properties at once. The platform also automates trust account reconciliation.
What are some of the more interesting use cases that you're seeing property managers take advantage of with Column?
Yeah, so we already talked about the automatic reconciliation one. I think that's huge when it comes to streamlining the trust accounting, the recon. But another one that's really, really interesting that we're seeing too is some of our customers have almost essentially built like a CEO, CFO level dashboard that has all the information from their property management software that they're kind of extracting programmatically and, you know, with unit count, delinquency rates and things like that. But then they're supplementing that with information from the bank. So they have a true kind of like one single pane view of everything that's happening across the different softwares, whether it's, you know, their property management software, their CRM solution, or, you know, kind of PropertyMeld, their maintenance solution. They can kind of connect all those different systems in like one unified holistic view to have visibility over everything. And so now when you're connected, you know, the delinquency rate from your property management software with the actual collections data you see at the bank, you get a lot more visibility.
